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Best for: Startups, small to mid-sized teams, modern B2B companies
Key use: Lead management, sales pipelines, relationship tracking
Price: Free to $69/user/month (custom enterprise plans available)
Free trial: 14 days
Attio is built for teams looking for flexibility and real-time data collaboration in their CRM. It stands out with its spreadsheet-like interface, drag-and-drop pipelines, and fully customizable collections. Businesses frustrated by rigid CRM systems will find Attio's adaptability a refreshing change. With a strong focus on automation, integrations, and data enrichment, Attio supports sales, partnerships, and customer support workflows equally.
- Custom pipelines
- Contact enrichment
- Communication timeline
- Drag-and-drop deal stages
- Shared records and real-time comments
- Collaboration within tickets and customer data
- Automation for follow-ups or escalations
- Data segmentation for campaigns
- Enriched contact profiles for targeting
- Integration with tools like Zapier and email platforms
Attio integrates with Google Workspace, Outlook, Slack, Segment, and Zapier. It offers full API access and allows businesses to build their own workflows with custom objects, views, and automations.
- Custom dashboards by team or function
- Filters, views, and real-time metrics
- Funnel reporting and pipeline tracking
Attio offers a responsive web app accessible from any device, though no standalone mobile apps are currently listed.
| Plan | Price/User/Month | Key Features |
|---|---|---|
| Free | $0 | 3 users, 50k records, calendar/email sync, basic features |
| Plus | $29 | Up to 250k records, automations, API, enriched data, pipeline views |
| Pro | $69 | Up to 1M records Advanced permissions, dashboards, priority support |
| Enterprise | Custom | SSO, SLAs, onboarding, custom integrations |
Users can sign up using Google or Microsoft accounts and connect their email/calendar for instant data syncing. CSV import is also supported. The onboarding process is intuitive, and templates make it easier to structure CRM data without starting from scratch. Real-time collaboration simplifies team adoption.
Support is available via email and in-app chat, Monday–Friday. A comprehensive Help Center and API documentation are available at docs.attio.com. No phone support is listed.
Attio delivers a flexible, scalable CRM built around modern team needs. Its customizable collections, security focus, and automation features make it an excellent choice for organizations seeking control over their CRM setup. Teams moving away from spreadsheets or rigid CRM solutions will find Attio’s modular structure and enriched data especially valuable.
AI was used in the creation of this content, along with human validation and proofreading.
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