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The 10 Best Online Grocery Shopping Sites in 2024

Top10.com Staff
online grocery

Whether you're too busy to shop, want to save valuable time, or simply don’t feel like spending hours in a store, online grocery shopping is incredibly convenient. But with all of the different online grocery services out there, choosing the best one for you could take longer than a trip to the actual store. 

In our guide to the best online grocery shopping sites, we break down all the costs, how the various services work, their pros and cons, and more, to make your online grocery shopping experience a breeze.

Breaking Down Our Top 10 Choices: Which Is Best For Your Needs

  • HelloFresh - Delicious and responsibly sourced ingredients
  • Home Chef - Quick to prepare pre-portioned meal kits
  • Factor - Nutritional consultations and coaching
  • Instacart - Multiple delivery options and membership discounts
  • Public Goods - Eco-friendly and sustainable groceries
  • Fulton Fish Market - Premium quality seafood
  • Kroger - Coupons and regular discounts
  • Vital Choice - Responsibly sourced fish and seafood
  • Rastelli's - Premium quality beef, chicken and pork
  • Shipt - Easy online ordering and same day delivery
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The Lowdown on the Top Grocery Delivery Services

  • 1


    • $8 shipping per order
    • 2 meals a week for 2 people
    • 5 days from when you place your order

    HelloFresh is ideal for people who don’t want to waste time creating menus and shopping for ingredients because they do all the legwork for you. HelloFresh sends you a neatly packaged box of seasonal, varied ingredients and recipe cards for meals that take less than 30 minutes and just 6 steps to prepare. Many of the meal components come already prepped, chopped, or combined, saving you time. Meal options can be customized to your dietary needs. HelloFresh can save you money on your food bills, since you’ll get exactly what you need to cook specific dishes. Their food appeals to a range of palates and is suitable for every member of your family.

     HelloFresh is known for its top-notch customer service. You can manage your subscription preferences on their user-friendly website or pause delivery for the week if you need to. Any issues or questions are easily addressed using the site’s live chat feature or by calling a customer representative by phone. HelloFresh delivers on a set day of the week anytime between 8 am to 8 pm, which means your package may arrive while you’re out at work or arrive after dinner time, so plan accordingly. HelloFresh can be a great choice for people stuck in a cooking rut or who are looking for a way to stop ordering frequent takeout. 

    • Customizable for different dietary preferences
    • Convenient shortcuts like pre-chopped ingredients
    • Easy-to-manage subscription that you can update or pause at any time
    • Per-portion costs means ordering for a large family won’t save you money
    • Recipe card text is small and crowded, making it somewhat difficult to follow
  • 2
    Home Chef

    Home Chef

    • Free shipping on orders over $45
    • 2 meals a week for 2 people
    • 4 days from when you place your order

    Home Chef is great for people who want to get a home-cooked dinner on the table fast without relying on takeout (again!). Home Chef’s pre-portioned meal prep kits are quick to prepare, with many coming together in under half an hour. Meals are classified according to difficulty level and cuisine type. It’s easy to select food according to your preferences and order add-ons like extra proteins. For those who want a home-cooked meal in a hurry, Home Chef has food that’s oven, grill, or microwave ready.

    Home Chef lets you create a taste profile so that future suggestions reflect your preferences. You can choose your meals up to 5 weeks in advance so you order once and you’re all set for a while. You can skip delivery for a particular week or cancel your plan at any time. Home Chef recipes are clearly explained, making it simple to prepare the dishes and get dinner on the table with minimal effort. Home Chef lets you swap or double your protein on some meals, and you can even upgrade to a premium cut for an occasional splurge. If you’re ordering just for yourself, be aware that the minimum order amount is 2 servings, so choose a dish you’ll want to repeat for another meal.  Home Chef meals can be ordered online or purchased at several grocery chains across the country.

    • Customize your meal (up to 30 weekly choices) by swapping or doubling proteins
    • Meal plans come with easy-to-follow instructions so you learn real skills
    • Some meal kits come completely oven or grill ready and take just 15 minutes to prepare
    • Options are limited for specific diets or people with food allergies
    • You can order for 2, 4, or 6 people, so singles will find it less useful
  • 3


    • Free
    • 2 meals a week for 2 people
    • M-W. Date depends on zipcode

    Factor features over 20 healthy meals each week that are designed by dietitians, made from fresh ingredients, and cooked by the company’s chefs. Meals are high-quality and free of antibiotics, hormones, GMOs, and refined sugars. Filter Factor’s weekly menu by your dietary needs such as paleo, low calorie, low carb, keto, or vegetarian.

    Meals stay fresh for up to 10 days and can be frozen to eat later. Factor also offers nutritional consultations and coaching to help you eat clean. If you’re looking for a simple way to live a healthier lifestyle, Factor could be the meal delivery service for you.

    • Meals are delivered ready to eat
    • Variety of diet-specific options
    • Does not charge delivery fees
    • No family meal plans
    • Not many vegetarian options
  • 4


    • From $5.99
    • $10
    • As little as 1 hour

    Instacart is a great online grocery delivery service that is offered throughout most cities across the US and Canada. It works with local stores to offer you the best service available. It is worth the extra cost in order to save you time and money on driving to and from the store and avoid impulse buys. That’s what makes this service invaluable to so many of its customers.

    When you shop with Instacart, you can make sure that you never run out of anything as deliveries are available on the same day. There’s excellent customer service, and if they do make a mistake with your delivery and something wasn’t delivered, they will either get it out to you as soon as possible or refund you instantly.

    • Customers can interact with the shoppers
    • Order history makes it easier to reorder same items
    • Offers online coupons and sales
    • Fee for delivery
    • Have to rely on the shopper to pick out your items
  • 5
    Public Goods

    Public Goods

    • Varies according to location and size of order, free for orders over $45 or $100 with subscription
    • None
    • From overnight up to 10 business days

    Public Goods believes in caring for yourself and the planet at the same time. That’s why it offers a wide range of everyday essentials that are both healthy and sustainable. Covering the spectrum from groceries and pantry staples to health and body care, vitamins and supplements, cleaning products, and household necessities, Public Goods items are designed to be eco-friendly, good for your body, and stylish as well. 

    All Public Goods products are non-toxic, paraben and sulfate-free, and pure. There are also vegan and gluten-free groceries, and everything is GMO and cruelty-free. Products are also sustainable and responsibly sourced, with carbon footprint offsetting for every order. So whether you’re using these items to fill your stomach, make the beds, or clean the windows, Public Goods helps you feel good and rest easier knowing you’re making responsible decisions with every purchase.

    • Eco-friendly product line
    • Healthy. Chemical, parabens, and sulfate-free
    • Non-GMO, vegan, and gluten-free options
    • Free shipping on some orders
    • Free shipping threshold even for members
    • Can take up to 10 business days to arrive
  • 6
    Fulton Fish Market

    Fulton Fish Market

    • Free
    • None
    • 2-day

    If seafood is your thing, then you’re going to love Fulton Fish Market. It’s one of the biggest fish markets in the country and possibly has the widest variety of seafood varieties out there. You can choose from premium quality regulars like grouper, hake, perch, salmon, tilapia, and trout. Or try something new and discover a new favorite like sea urchin, eel, or sashimi. 

    Fulton Fish Market delivers fresh, frozen, smoked, and salted varieties of every seafood you could wish for. And best of all, delivery is free. Create your own box or let Fulton Fish Market select the catch of the day, the best cuts available at the time, for a more eclectic menu. You can even order pantry extras to bolster your fish-based meals like spices and rice.

    • Most varied selection of seafood around
    • Fresh fish delivered for free
    • Trusted name and customer-friendly policies
    • Can’t replace regular grocery shopping
    • Have to order $99+ to get free shipping
  • 7


    • Free or $3.99-$11.95
    • None
    • 2-hours, same-day, next-day

    Kroger is a popular supermarket chain that offers online grocery deliveries as well. You can choose from same or next-day delivery, and Kroger even offers to get your groceries to you in two hours or less. There are also plenty of time slots, so you don’t have to worry about missing an entire day because the delivery service ran out of openings. 

    Kroger has a loyalty program for members. You can earn points for shopping and then use your points to pay for more shopping or just enjoy the cashback by transferring it into your PayPal account. Kroger has a great platform with useful features like shopping lists for easy reordering. 

    • Membership card benefits
    • Easy digital coupon clipping
    • Top-quality fresh products
    • High delivery fee
    • Delivery only available in certain areas
  • 8
    Vital Choice

    Vital Choice

    • Free shipping over $98, otherwise $6.95-$12.95
    • Perishable orders: $65
    • 1-7 business days depending on products ordered, overnight optional

    Vital Choice is all about premium food quality. The online grocery service with a difference offers ethically sourced, sustainable practices, and organic products to consumers looking to make a difference to the world inside and out. Vital Choice hand-picks suppliers, checking for humane practices and top-quality proteins. Choose from a selection of wild-caught seafood and pasture-raised beef.

    Vital Choice also has tons of useful tools and tips on the website. You can get an environmental education reading up on its core values, check out the professional cooking videos created by chefs, or browse the handy how-to section to learn about grilling, descaling, and other cooking methods. 

    • Responsibly sourced seafood & organic products
    • Tremendous variety of fresh & frozen fish and shellfish
    • Quality guarantee
    • Monthly reminder before subscription renewal
    • Can't customize subscription boxes
    • No 24/7 live chat support
  • 9


    • $25 on orders under $100 $10 on orders from $100-$199 Free shipping on orders $200+
    • None
    • Within 5 business days

    Rastelli’s is a family-run business that delivers freshly frozen, premium quality proteins to anywhere in the continental United States. The homegrown service believes in quality and only partners with farmers and fishing crews who share their passion for humanity and sustainability. All proteins are responsibly and humanely sourced. Also, there are no antibiotics, hormones, or steroids in these proteins. Just clean and delicious. 

    Rastelli’s has several subscription options, and you can also order individual items or shop a la carte. Orders arrive flash-frozen within five business days. And you get free shipping on orders of $200 or more. Choose from a tremendous selection of proteins, including beef, pork, chicken, lamb, and seafood. Or opt for plant-based proteins like VBites burgers and plant-based hot dogs.

    • Great selection of proteins, even plant-based
    • Sustainable, antibiotic-free, and humanely raised
    • Easy ordering options
    • Can’t ship to Canada, Hawaii, or Alaska
    • Can’t choose your own delivery days/windows
  • 10


    • $7 under $35, over $35 free
    • Busy and housebound individuals
    • As little as 1 hour

    When you lead a busy lifestyle and don't know where you will get the time to do your weekly shopping, Shipt is a great solution. All you need to do is go online or use the app to pick the store you need. Then, just fill up your cart, pay and wait for the scheduled delivery.

    One of the really great things about Shipt is that if you realize you need some groceries in a hurry, you can submit your order  and have it at your door in as little as an hour. You know that you can trust the shoppers to choose the best produce available and deliver all of your groceries in perfect condition.

    • Chat option available for immediate changes
    • Customer support available 24/7, 365 days a year
    • You can order on the internet or on the app
    • Only available from select local stores
    • Does not offer delivery from restaurants or retailers
Compare the Best Grocery Delivery Services
Home Chef
Public Goods
Fulton Fish Market
Vital Choice
Delivery fees
$8 shipping per order
Free shipping on orders over $45
From $5.99
Varies according to location and size of order, free for orders over $45 or $100 with subscription
Free or $3.99-$11.95
Free shipping over $98, otherwise $6.95-$12.95
$25 on orders under $100 $10 on orders from $100-$199 Free shipping on orders $200+
$7 under $35, over $35 free
Delivery areas
Throughout the contiguous United States
Delivery is available to 98% of the United States
Throughout the contiguous United States
Throughout the US and Canada
All 50 US and territories, Canada
Entire continental US
13 states
All 50 United States, limited shipments to Canada and internationally
Everywhere in continental US
270 cities across the United States
Order minimum
2 meals a week for 2 people
2 meals a week for 2 people
2 meals a week for 2 people
Perishable orders: $65
Busy and housebound individuals
Delivery time
5 days from when you place your order
4 days from when you place your order
M-W. Date depends on zipcode
As little as 1 hour
From overnight up to 10 business days
2-hours, same-day, next-day
1-7 business days depending on products ordered, overnight optional
Within 5 business days
As little as 1 hour
Subscription benefits
Fresh, healthy, diverse food that’s semi-prepped and customizable
Swaps or add protein to customize, quick and oven-ready options
Gluten-free facility, offers various dietary options
Free delivery over $35, reduced fees
Free shipping on orders over $45/$100
Curated boxes, discounts
Loyalty rewards program
Rewards program
5% discount on all orders
Unlimited grocery delivery
Best for
Couples, families, amateur cooks
Busy families, amateur cooks, travelers with changing schedules
Health-minded busy people
Busy people and those who can’t get out
All-natural, healthy, sustainable products
Premium quality seafood
Cashback rewards, quality products
Environmentally conscious and/or ethically aware consumers, fresh, premium quality fish and proteins
Premium quality proteins
Busy and housebound individuals

Here's How We Rated The Best Online Grocery Services

To rate these best online grocery delivery services, we dug in deep to find out exactly how they all work, what they offer and what the pros and cons are. We did extensive research to assess how delivery grocery shopping websites can:

  • Save you time

  • Save you money

  • Help you with your diet

  • Make you more efficient

With coronavirus as THE buzz word on everybody’s lips these days, online grocery services are certainly booming. But such services were gaining popularity even before this calamity hit. If you like the idea of convenient, fast, easy, and time-saving grocery shopping, then it’s time for you to enter the 21st century with the latest in online shopping. Read on to learn what all the hype is about.

Grocery Delivery: 2024 Style

Online grocery services are truly providing a benefit to consumers across the spectrum. From busy moms who don’t have time for...well, anything (and yet manage to get it all done anyway!) to ambitious worker bees eager to climb the ranks in their respective fields, online grocery services provide the convenience, ease, and efficiency the average consumer is looking for in everything these days. Here are a few benefits that this handy service can contribute to your busy life:


Nobody has time to waste these days. From students to parents, businessmen, and everyone in between, the one thing we all have in common is a serious lack of time to waste. Any service that provides a way to free up some of our precious time is worth looking into. Without a doubt, online grocery services are a real time-saver. Even if you’re fortunate enough to bypass the traffic getting to the store, there’s the time it takes to find parking, load up your cart, and make all-important price comparisons over those $5.99 bulk packs of cookies. And that’s to say nothing of waiting in line for the cashier.

It all adds up to valuable hours you could be using on more important and certainly more enjoyable activities. The beauty of choosing to order groceries online is that it gifts you all the time back into your busy schedule, allowing you to get more of the things you want done instead. When buying groceries online, you cut out the commute, the parking, the sifting through aisles, and, most importantly, the waiting in line. So, you get your food and toiletries without all that time wasted.


Beyond time-savings, online grocery services deliver convenience. For one thing, you can't compare clicking on a product online to having to fight off the sensory explosion of a standard supermarket aisle. Alternatively, online grocery services are neatly organized into products and categories that you can browse or simply search for individual items you want directly. Either way, you cut out all the added stress that usually defines a typical supermarket run.

And, of course, having your groceries delivered straight to your door is the most convenient of all. Who likes hauling grocery bags to and from the store anyway?


Online food stores charge a small fee for delivering your groceries to you. But if you use the right services, you’ll end up saving more than you spend on that small service fee. The best online grocery services have online coupons, easy price comparison tools, and many even include loyalty programs that earn rewards points when you shop groceries online. So, you get the convenience and time-savings benefits along with savings on your weekly grocery shopping.

When you use online grocery services, you buy what you need, what’s on your list, and nothing more. So, you end up saving a lot on all those little items you never needed or wanted anyway.

Saves your waistline

On that same principle, online supermarkets will actually help you save calories, as well. It’s been proven through research that when you get just the items on your list and aren’t persuaded by sales and attractive packaging, you end up eating healthier. There’s not that much to be coerced by when looking at a picture of a bag of Lay’s online after all.

What's more, online grocery services offer healthy meal kits that will help you stay healthy and save time cooking. These meal kits provide you with all of the ingredients you need to make scrumptious and nutritious meals for you and your family. Choose from homestyle classics to exotic flavors and more, and get all the ingredients ready-prepared for cooking, easy instructions to follow, and serving suggestions to boot. Meal kits that you order from most online grocery delivery will also have the nutrition already balanced for you. So, there's no calorie counting, and you know you're getting all your essential nutrients packed into a single plate.

How to Choose the Best Online Grocery Services for You

The biggest factor when choosing the best online grocery service for you will be delivery parameters. After all, if an online store has all the tasty foods you want but doesn't deliver to your neighborhood, well, that's just a tease! So, make sure to start your search by clarifying this important detail first. Some online grocery services offer in-store pick up. This is another convenient service that saves you oodles of time by doing the actual shopping for you, so you can swing by the store after work, pick up your shopping, and have all the groceries you need stocked and ready for use without the hassle or time crunch of shopping.

Once you know that you can get the goods delivered, check out the selection, coupon availability, and any savings programs (like loyalty or other rewards points programs) that can help you get the best deals. If there are specialty items you require, such as gluten-free or diabetic-friendly foods, be sure the online grocery stores of your choice carry those items regularly.

Top10.com Staff
Top10.com's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.