In a Nutshell
- Low cost options for dedicated IP
- Text-messaging capabilities
- Automation features in beta
- Not user-friendly for beginners
Why Choose SendinBlue
The ability to combine Ecommerce email marketing solutions with automations and general email marketing is the true benefit of SendinBlue. For an online business that sells a variety of products, SendinBlue can help manage and create optimized email marketing campaigns. Combining SMS reminders with transactional follow-ups is a powerful asset for any digital business.
SendinBlue’s pricing is affordable and appropriate for the number of features offered. Its free plan caps at 300 emails per day, but the paid plans start at only $25 per month for up to 40,000 emails and no daily sending limit.
- Transactional emails
- SMS messaging
- Mobile-responsive templates
- API Integrations
- List segmentation
SendinBlue offers 60 templates, however they aren’t segmented into industry or use like many other services, and it’s a bit difficult to switch back and forth between the different pages to choose a template.
With that said, all of the templates are mobile-responsive. It is apparent that SendinBlue puts more effort into the flexibility of the email editor to customize campaigns, rather than in providing a large number of templates.
The drag-and-drop editor isn’t as intuitive as some other services. It comes off as a bit complicated and it’s not friendly to email beginners when compared to other services like Constant Contact.
SendinBlue offers a free option of up to 18,000 emails/month (600 max a day), with unlimited contacts. Users can get a feel for the program via the free option, but will need to get a paid version to take full advantage. This basic option is inexpensive at only $25 for 40,000 emails per month. The only downside is that SendinBlue branding will still be on all of the emails, and that doesn’t go away until the $39 per month plan.
Even at its most expensive listed option - $66/month for 120,000 emails, unlimited contacts, SMS features, Ecommerce integrations and advanced reporting - SendinBlue is a solid value. The company must be contacted for prices above 120,000 emails per month.
*Prices last updated May 2018
Ease of Use
SendinBlue’s interface is not as easy to use as services like Constant Contact or Mailchimp. It presents its features and options in a more esoteric fashion, which is fine for those who are tech-savvy. However, for absolute beginners, it takes a while to get used to the platform. The layout and overall user interface (UI) are simple, but once you dig into the individual tools, it can be a bit overwhelming.
Setting up SendinBlue takes slightly longer than other services. It’s stricter on proving identity authentication (phone verification, more form fields), and it will take some time hooking up the SMS service and connecting Ecommerce solutions to the program. However, users will find that the end product is well worth the effort.
The plugins and integrations are easy to use, and a lot of SendinBlue’s added value comes from the ability to seamlessly integrate itself with the user’s digital Ecommerce platform. If SendinBlue is trying to be the best email marketing platform for Ecommerce businesses, it has succeeded in that mission.
The SMS messaging, transactional emails and wide variety of Ecommerce plugins and integrations are unique to SendinBlue. There is not a better platform for integrating email marketing with an online store. In addition, the ability to segment lists based on who opens what product emails is a very useful tool.
One downside is that while SendinBlue excels at Ecommerce marketing, it falls short in a few key email marketing areas, including RSS feeds, good A/B testing and a robust automation system. It has an automation system that is in beta at the moment, so it’s working on that feature, but for those looking for more of a CRM/marketing tool, Constant Contact or ActiveCampaign should be considered. Consider how important the transactional emails and SMS messaging systems are to your business, and use that as the basis for you decision.
SendinBlue does not offer 24/7 support or live chat. The best way to get in touch is either via phone or through the contact form. While SendinBlue doesn’t have as many industry-specific materials as Benchmark Email or Constant Contact, it does have a general FAQ/walkthrough section that covers the majority of basic questions and best practices for succeeding on the platform.
The phone support system is efficient and connects you to a real person, without having to go through an automated system. During weekdays, it usually takes about 3 minutes to get your call answered, and the staff is happy to advise on both platform use and best practices.
Users would be well advised to take advantage of the support staff’s knowledge as they’re getting used to and setting up the platform. For those who would rather not phone, the email support typically responds within a few hours.
SendinBlue offers the best email marketing platform for small- to medium-sized Ecommerce businesses. With a large variety of plugins and integrations that allow SendinBlue to seamlessly integrate itself with a user’s existing Ecommerce platform, it’s the obvious choice for online stores offering a variety of products.
With transactional emails, SMS messaging, automation capabilities and effective list segmentation, SendinBlue succeeds in hitting all the aspects of Ecommerce email marketing.
Founded in 2012 by Armand Thiberge and Kapil Sharma, the Paris-based email marketing business services more than 50,000 customers in 100 countries and sends more than 50 million email/SMS messages each day. SendinBlue offers Ecommerce transactional emails and integrations, which is different from many other email marketing platforms. In 2016, Forbes chose SendinBlue as one of the must-follow startups of the year, and SendinBlue is currently continuing its international expansion efforts by launching Portuguese and Italian language capabilities.