Wix Stores vs Volusion: Which Ecommerce Platform is Best?

Top10.com Staff

Wix eCommerce

Excellent all around drag-and-drop editor
The world’s leading click-and-point website builder trusted by more than 150 million users.
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Volusion

The Ecommerce specialist’s choice
Drag and drop Ecommerce website builder and shopping cart software.
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Wix Stores and Volusion are both among the top go-tos for webmasters that want to roll out amazing and profitable web properties without wanting to have to touch a line of code. 

All manner of websites, including Ecommerce shops
Specialized Ecommerce shops and marketplaces
$8.50/month (Combo) to $24.50/month (VIP)
$29/month (Personal) to $299/month (Business)
14 days
14 day
Over 500 designer-made templates. All are included in subscriptions
11 free themes and 34 premium themes
Wix can accept payments from more than 25 providers
More than 30 supported gateways
Over 100 apps including Mailchimp, Salesforce, and Hubspot
More than 1,000 integrations through Zapier

Companies At a Glance

Wix Stores: When businesses need a website that doesn’t require any code to build, Wix is among the first builders that comes to mind. Wix has actually been around since 2006 but has gained massive traction in recent years, now numbering more than 150 million users worldwide.

Volusion: Volusion’s mission is to make Ecommerce accessible for everybody. More than 180,000 entrepreneurs have built online shops using it. It features responsive themes, built-in tools designed to boost websites’ SEO, and a homepage slideshow to host eye-catching graphics designed to grab viewers’ interest in spotlighted products.

Here’s how they compare: While both Wix and Volusion are extremely popular and capable online editors, Volusion specializes in the Ecommerce space, so it can be recommended for owners looking to set up websites to sell specifically. Wix, however, is the larger and more established of the 2 players and offers a much wider theme library. So for generalists, it is the better choice.

1. Features and Apps

Wix Stores features the Wix editor, which allows users to both drag and drop design elements and embed HTML snippets should they want to achieve a specific appearance. The Wix Editor was one of the first WYSIWYG (What You See Is What You Get) editors on the internet and has been refined for usability over the years. The editor features a number of scroll effects, video backgrounds, and other design features to truly wow visitors. 

Volusion: Volusion, like Wix, is a drag-and-drop editor. However, it’s design elements are focused on the needs of Ecommerce website owners. Instead of adding columns and photos to web pages, Volusion allows users to create beautiful merchandising widgets designed to show off and sell products. In addition, Volusion has a wider array of payment gateways. It also contains a built-in inventory management system for customers that do not operate self-standing ERP systems.

Winner: Wix Stores

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2. Design Templates

Wix Stores: Wix is known for its well populated template library. It has more than 500 designed-made templates straddling just about every conceivable category. Whether users are looking to use Wix to create an Ecommerce site, a blog, or a portfolio page for their freelance business, Wix has an option. Additionally, users can choose to design a site from scratch. Access to templates is included with the subscription fee.

Volusion: Volusion contains a much more modest library of 11 free themes and 34 premium themes. The premium themes are designed for store owners that want to set up specific types of online stores. Prices tend to be between $150 and $200. The themes are not included in the premium rates.

Winner:Wix Stores

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3. Payment Gateways

Wix Stores: Wix works with a wide variety of payment gateway partners in order to allow users to receive online payments via their websites. The platform helps users make the optimum choice by automatic recommendation. The list of supported gateways includes smaller providers such as Isracard in Israel and Iyzico in Turkey. Major providers supported include PayPal, Stripe, and Wix Payments.

Volusion: Being a dedicated Ecommerce tool, it is no surprise that Volusion supports a longer list of gateways than Wix. Its options include Authorize.net, CyberCash, and PSIGate. PayPal, SagePay, Skrill, and Stripe are all also supported.

Winner:Volusion

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4. Ease of Use

Wix Stores: Wix is incredibly easy to use. The company has invested a lot of resources in its Editor and for the most part users simply need to arrange elements as they like on a web page. For users that want to do things that are a little bit more advanced, users can add HTML snippets, drop in iFrames, and add custom code snippets in CSS. Wix strikes a great balance between being beginner-friendly while also remaining powerful.

Volusion: Like Wix, Volusion has a simplistic editor. However, the tool also features some inventory management functionalities that might prove a little tricky for first time store-owners without prior experience. Although we strongly recommend diving into the inventory management and reporting functionalities, there is a risk that these tools might flummox rookie users.

Winner: Wix Stores

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5. Customer Support

Wix Stores: Wix has invested a lot of time and effort in its Help Center, which is a very attractive resource filled with plenty of text and video tutorials. In fact the product is so good that Wix has integrated it into a separate product for companies that need to develop their own support experiences. Like many, we have found Wix’s support very responsive and competent.

Volusion: Volusion, like Wix, has an online help center and a combined live chat / ticketing system that is powered by the popular Intercom communication tool. However, relative to Wix, its support resources do not have quite the same depth. 

Winner: Wix Stores

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6. Value for Money

Wix Stores: Wix lets you connect your own domain and display your own designed website for just $4.50/month. For those that want to take advantage of more advanced functionalities such as higher bandwidth, storage, and an ad-free environment, users have to opt for one of the premium plans. These range in price from $8.50/month (Combo) to $24.50/month (VIP). The web design giant also offers separate pricing for business and Ecommerce websites. For the amount of service provided we think that Wix provides a very affordable service.

Volusion: Volusion ranges in price from $29/month (Personal) to $299/month (Business). Staff accounts vary from 1 (Personal) to 15 (Business). Custom pricing is also available for those that require an enterprise-sized deployment. The pricing is good, particularly given the enormous revenue that a well configured Ecommerce website can operate.

Winner: Tie

Overall Winner: Wix Stores

In a head to head between these 2 titans of the drag-and-drop website editor world we have to award victory to Wix. Wix is a versatile tool that can be used to deploy just about any type of website. It also features a very wide theme library that will be of enormous value to those that need to develop pixel-perfect, designer-approved websites.

Wix Stores vs. Volusion FAQs

1. How much does a Wix store cost?

Wix lets you connect your own domain and display your own designed website for just $4.50/month. If you want to take advantage of more advanced functionalities such as higher bandwidth, storage, and an ad-free environment, you'll have to opt for one of the premium plans, which range in price from $8.50/month (Combo) to $24.50/month (VIP).

2. Is Wix better than Volusion?

Yes, Wix is the better of the 2 Ecommerce platforms. Wix is a versatile tool that can be used to deploy just about any type of website. It also features a very wide theme library that will be of enormous value to those that need to develop pixel-perfect, designer-approved websites. While Volusion features responsive themes, built-in tools designed to boost websites’ SEO, and a homepage slideshow to host eye-catching graphics, it doesn't quite beat what Wix has to offer.

3. How do I create a Wix online store?

It's really easy to create an online store on Wix. To add Wix Stores, clickck Add from the left side of the Editor and then click Store and then Add to Site. A new button will appear called My Stores and it's added to the left side of your Editor. Click this button to start creating and managing your store.

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Frequently Asked Questions
How much does a Wix store cost?
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Wix lets you connect your own domain and display your own designed website for just $4.50/month. If you want to take advantage of more advanced functionalities such as higher bandwidth, storage, and an ad-free environment, you'll have to opt for one of the premium plans, which range in price from $8.50/month (Combo) to $24.50/month (VIP).
Is Wix better than Volusion?
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Yes, Wix is the better of the 2 Ecommerce platforms. Wix is a versatile tool that can be used to deploy just about any type of website. It also features a very wide theme library that will be of enormous value to those that need to develop pixel-perfect, designer-approved websites. While Volusion features responsive themes, built-in tools designed to boost websites’ SEO, and a homepage slideshow to host eye-catching graphics, it doesn't quite beat what Wix has to offer.
How do I create a Wix online store?
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+
It's really easy to create an online store on Wix. To add Wix Stores, clickck Add from the left side of the Editor and then click Store and then Add to Site. A new button will appear called My Stores and it's added to the left side of your Editor. Click this button to start creating and managing your store.
Top10.com Staff
Top10.com's editorial staff is a professional team of editors, writers and experts with dozens of years of experience covering consumer, financial and business products and services.