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Yahoo Merchant Review

Top10.com Staff

In a Nutshell

Yahoo Small Business provides an easy-to-use Ecommerce platform that makes it easy to setup and manage your online store.


  • Real-time store updates
  • SEO-friendly platform
  • Ability to use multiple shipping carriers


  • Costly transaction fees
  • Limited payment gateways

Yahoo at a Glance

Editorial Score

Features & Integrations

This category measures the overall quality of the product


This category measures the overall quality of the product

Ease of Use

This category measures the overall quality of the product

Pricing & Packages

This category measures the overall quality of the product

Customer Support

This category measures the overall quality of the product

Yahoo Yahoo Visit Site


Yahoo’s Small Business services have grown in popularity in part because it offers users extensive customization options and a reliable infrastructure. Upload unlimited products and choose from more than 300 impressive website design templates to add a special personal touch to your online store. With site design tools, management controls, marketing options, shopping cart features, and basic marketing tools, Yahoo Small Business provides the boost you need to grow your online business.

Website Design Features

Yahoo’s features and tools are designed to help ease the way for even the most novice web designers. First, there's a website builder that walks you through each critical step of the design process; if you are not familiar with programming techniques or have no site design experience, you can choose from one of the many customizable templates. Don't worry—even if you use one of these templates, there are a number of customization tools that ensure your site will have an original, appealing look. All sites include unlimited storage space and bandwidth, a free domain name for the length of your subscription, a mobile-optimized storefront and built-in SEO tools.

Inventory Management

Once you're done designing your site, you can add an unlimited number of products to your inventory. Yahoo makes this easy with a simple wizard that walks you through the process of uploading inventory. Thanks to full customization capacity, you can add a variety of different variants, such as customized SKU numbers, different colors and sizes, and much more. If you choose a higher priced plan, you can take advantage of an order-tracking feature, which enables you to track all purchasing activity, including orders, returns, exchanges, and more.

Payment Options

Yahoo allows you to utilize a number of payment options including online services like PayPay, credit cards, and checks. Yahoo accepts in-house credit card processing, which is a major advantage to using this software; automated shipping and tax calculators make checkout simple and enjoyable for customers—and easy for you to follow. Once transactions are complete, you can measure your success and go on to drive more business using a wide range of comprehensive analytical tools.

Ecommerce Hosting

Yahoo is a trusted name, and its security standards are top notch—you're in safe hands when you choose to work with Yahoo Small Business. Not only are you well protected from hackers, worms, and viruses, your online store or stores are protected with 99.9% consistent uptime, and data backup is redundant across several different data centers to ensure your information can be easily recovered in an emergency.

Web pages are further insured by servers located across the planet; even if servers are down in one place, your Ecommerce site can continue working for you in other locales. Concerned about crashes and slowdowns during peak sales traffic periods? Don't be—Yahoo boasts a proven ability to comfortably handle the peak sales traffic that sends lesser Ecommerce hosts into hiding.


As far as value is concerned, Yahoo Small Business is pretty hard to top. It offers a Starter package for just over $33 per month for the first year. Once you're up and running, your total cost per month will include your plan's monthly fee, along with transaction fees that are based on the total monthly sales. You can use a nifty calculator located on the website to see what your estimated cost per month would be—just enter a sales amount, and get a quick total. Often, there are deals for new customers; for example, some benefit from first year fees of just over $25 per month.

Some of the largest Ecommerce companies spend as much as 5%-8% of their sales just to maintain an Ecommerce infrastructure. When you go with Yahoo, you'll be charged a mere fraction of that cost—between 0.75% and 1.5%—for access to comparative infrastructure and service quality.

For the Starter and Standard plans, you can receive a massive discount when you sign up for the full year, rather than per month.

Yahoo Yahoo Visit Site

Customer Support

Offering all the quality you've come to expect from Yahoo, Yahoo Small Business offers 'round-the-clock customer support via email and a 24-hour toll free phone number. In addition, an online help center provides comprehensive online support, with detailed user instructions, a wide range of tutorials, and much more. Qualified merchants with over $500,000 annually in online sales can receive premium support from a dedicated account manager; qualification for this type of support is subject to the discretion of the company.


Yahoo Small Business provides business owners with all the tools needed to launch and grow an online store. All Ecommerce plans include shipping integration, inventory management, credit card processing, live insights and more 3rd-party apps to help you grow your business.

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