- Save resources with no-code customization
- Build dashboards for better predictability
- Close faster with AI tools at every stage
- Powerful integrations
- Full access, no credit card required
- AI powered automations that save time
- Easily schedule & customize sales actions
- AI content generator
- Hundreds of email templates
- No credit card needed
- Get 40% off when you buy
- Easy setup with built-in guidance tools
- Marketing, sales, commerce & more in one suite
- Logical, user-friendly interface
- Up-to-the-minute sales updates
- A top CRM system for fast growing businesses
- Multiple AI-powered automations
- Over 750 integrations
- Free expert assistance included
- Create marketing campaigns fast with AI
- 350+ out-of-the-box powerful integrations
- Boost deals with multi-channel segmentation
- Manage sales through a visual sales pipeline
- Multiple user-friendly sales dashboards
- Free 14-day trial
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Why Realtors Need CRM Software
For real estate professionals, a Customer Relationship Management (CRM) platform consolidates leads, transactions, communications, and follow‑up tasks in one system. This saves time, boosts sales conversions, improves client retention, and automates key processes—from drip campaigns and MLS alerts to property tours and deal tracking.
What Is a Real Estate CRM?
A real estate CRM is software that centralizes your contacts, transactions, marketing, calendars, and documents. It’s designed to manage client relationships across all stages—from lead capture, through transaction management, to post‑sale follow‑up.
Why This Matters Now
1. Competitive market demands faster response times
- Immediate MLS alerts and follow‑up workflows help you engage active buyers and sellers before your competitors.
2. Mobile-first selling requires cloud‑based tools
- Access client data and tour schedules on the go—from showing homes to signing contracts.
3. Sales process automation saves time
- Automate reminders, drip emails, phone calls, and tasks—letting you focus on closing deals instead of organizing them.
How to Choose the Right Real Estate CRM
1. Set-up & Deployment Time
- Cloud-hosted CRM makes setup fast, often within hours.
- Choose providers with good US-based support and active communities for quicker onboarding.
2. Ease of Use & Mobile Experience
- Look for intuitive data‑entry and dashboards.
- Ensure the mobile app reflects full feature access (e.g., appointments, calls, MLS searching).
3. Cost & Trials
- Use CRMs with free trials (14–30 days) to test features under real use.
- Entry-level real estate CRMs start as low as ~$10–25/user/month—ideal for small teams.
4. Industry-Specific Features
- Real estate CRMs should include transaction management, dialers, drip campaigns, and MLS integration.
5. Integrations & Add-ons
- Look for robust ecosystems: email platforms, marketing tools, single sign-on, transaction/document platforms, and accounting links.
6. Customer Support
- Choose CRM vendors offering U.S.-based phone or chat support during U.S. work hours—not just email ticketing.
7. Interface & Visualization
- A clean, color-coded pipeline, personalized dashboards, and calendar sync help prioritize daily tasks.
Common Pitfalls to Avoid
- Choosing the cheapest CRM with poor support can cost hours in lost time.
- Ignoring mobile features can hurt productivity—agents need data while in the field.
- Skipping transaction-specific tools may force you back onto spreadsheets or tasks outside the CRM.
Key Takeaways
- A real estate CRM streamlines lead capture, transaction tracking, and client communication - saving time and increasing sales.
- Prioritize setup ease, industry-specific features, pricing, and support when choosing a provider.
- Test possible cheap or free options using trials to compare usability and ROI before committing.
Our Top 3 Picks
- 1exceptional9.7
Customizable CRM option for businessesCustomizable CRM option for businessesRead monday sales CRM ReviewGreat for - Visual thinkers
Price - $8 per seat per month (3 seat minimum)
Free trial - 14 days
Monday sales CRM manages to provide a wealth of CRM features without overloading the user. Its visually stunning interface is remarkably accessible, with automated workflows and easy-to-use collaboration features. But there’s more underneath the surface, making it surprisingly capable both for those who only utilize its core features as well as those who need more advanced tools.
From small businesses to enterprise organizations, monday sales CRM offers an approachable, scalable CRM that can adapt to almost every user’s needs.
monday sales CRM Pros & Cons
PROS
Team tracking and insightsCustomizable featuresUnlimited contactsCONS
Plans require you to pay for a minimum number of seatsTraining on CRM implementation may be inadequate - 2excellent9.2
All-purpose CRM to support businesses
Free TrialRead Pipedrive ReviewGreat for - First-time CRM users
Price - Starting at $14.90
Free trial - 14 days
Another accessible CRM tool, Pipedrive fills in the gaps left by Monday and other competitors in its field, namely with lead-tracking and other sales-based reporting tools.
Pipedrive offers a simple yet sophisticated interface that more than makes up for it with its ability to represent the sales process in graphic form. It is a worthy tool for keeping track of contacts, improving communication both within and outside of the team, and keeping close tabs on sales and possible deals. Add in automated call tracking, a popular chatbot feature, and a ready-to-use platform, and you have a CRM tool that offers a solution to most of the needs of small- to medium-sized businesses.
Pipedrive Pros & Cons
PROS
Free trial available for 14 daysComprehensive customer supportExtensive features plus apps and integrationsCONS
Live chat only available for paying customersAdditional costs when you add more integrations - 3very good8.6
Top customer service and relationship tools
30-day Free TrialRead Salesforce US ReviewA fully packed, cloud-based, scalable CRM with market recognition and a loyal user base, Salesforce has plenty going for it already. And it keeps evolving, which is one of the reasons it sees little turnover in companies once they embrace it. This powerhouse CRM offers a substantial advantage and many appealing features, one of them being the slate of add-ons that allow it to grow with whatever business is using it.
Salesforce offers every sales tool you can think of as well as a dynamic web of products that essentially allow you to customize your experience and scale the technology with your company’s growth. It features AI-backed lead scoring, a built-in communication tool called Chatter, and integrated invoicing, as well as the capacity to connect clients’ custom apps via Heroku cloud to the market. Add that to the array of standard sales, CS, and marketing tools and you can see why Salesforce is often the go-to CRM for larger companies.
Salesforce US Pros & Cons
PROS
Extensive featuresAdaptive and customizable softwareAll-in-one solution for marketing, sales, and commerceCONS
High plan pricesInadequate implementation support
