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First Data Review

Sarah Badani

In a Nutshell

From restaurants to retail, salons to cell phones, businesses everywhere trust First Data with the most vital part of any transaction: credit card processing. With powerful tools that are efficient and affordable, First Data provides its clients with the best credit card processing machines and point of sale systems on the market. Add to that loyalty programs, analytics, and more, and it’s no wonder First Data is at the top of the charts.


  • Smart and durable Clover hardware
  • Built-in loyalty and rewards programs
  • Valuable insights with real-time analytics


  • Equipment is leased, not bought
  • Long contract terms

First Data First Data Visit Site

Ideal For

  • Small businesses in retail, food & beverage
  • Ecommerce, mobile, and service-related industries
  • Large businesses

What’s on Offer

  • Credit card processing and solutions
  • Ecommerce solutions
  • Cash advances
  • Data security
  • Check acceptance
  • Loyalty programs
  • Business insights
  • POS Clover systems
  • Full stations, Mini tablets, Flex, and Go systems
  • Rewards program
  • Insights and analytics tools
  • Gift cards
  • Clover Achievers rewards

Application Process

First Data allows you to sign up with the service directly through its website or sales representatives. But you can also sign up for the service through one of the independent sales organizations or resellers that distribute First Data products. Bear in mind that if you sign up with a reseller, you take your chances. Some agents are great, while others, not so much. Dealing directly with First Data affords you reliable customer support, extra features, and integrity of a first-rate company to rely on.

To apply, simply go to the website, have your business details ready, and fill out the form. The whole thing takes a few minutes.

What’s Unique About First Data?

First Data is not your typical credit card processing company, by any stretch of the imagination. To begin with, the service has been around since 1971! That's a long time to stay in this type of business, and it shows that First Data really knows what it's doing. For another thing, First Data has more than 6 million customers spanning the globe, the largest client base of any credit card processing service in the world. It's got half the credit card processing industry in the United States alone and processes trillions of dollars every year.

Direct processor

In case those numbers weren't enough to wow you, First Data has other impressive advantages. As a direct processor, First Data allows customers to open and manage a merchant account directly with this service, so it's a one-stop-shop for payment processing. This makes life easier on many levels for businesses.

Plenty of hardware options

First Data also has a ton of hardware to choose from, a terminal to fit just about any type of business. Working with the reliable Clover hardware, First Data offers wired and wireless terminals, EMV and NFC-based payment processors, and full and mini-tablet stations. Basically, First Data sets you up to accept any type of payment from mobile payments to Ecommerce, credit cards, checks, and more. With the Clover Go, you can accept mobile payment methods, Apple Pay, Android Pay, Samsung Pay, Google Wallet, and other supported e-wallets.

Easy payment gateway

Additionally, First Data provides online businesses with an easy payment gateway (called Payeezy, in fact). It's loaded with features, including data security, multiple currencies, and the ability to integrate with more than 70 different shopping carts. This gateway allows you to accept payments of every type, including credit cards, debit cards, PayPal payments, and eChecks.

Business analytics

Last but not least, First Data comes with insightful online reporting. These analytics will tell you a lot about your business, sales flow, customers, and big-ticket items. Use it wisely, and you can glean invaluable insights into your business.

If you're looking for more specialty features, First Data has plenty of those, as well as including a developer portal, loyalty programs, and gift card acceptance. You can speak to a rep to get a tailored package that works for your business.

Customer Support

First Data offers extensive customer support service. You can take your pick for the most part when it comes to communication options. First Data's got it all. Use the live chat support if you need an answer right now during business hours from 8:30am - 9:30pm ET Monday through Thursday, and 8:30am - 6:30pm on Fridays. Alternatively, customers can reach out to phone support 24/7 or through email by submitting a ticket online.

First Data also has a tremendous knowledge base with frequently asked questions, tech troubleshooting, a terms glossary, and setup guides. It even has a large video library for those of you who prefer following along to a video-guided DIY method. Basically, First Data really covers the entire spectrum of help options, ensuring that its clients are never without somewhere to turn

Pricing (Software and Hardware)

First Data is not cheap, but you certainly get what you pay for. The company doesn't publish specific pricing options on the website. Instead, potential customers speak to a representative directly to get a customized payment plan. This can be a little annoying for those who prefer to make a price comparison before committing to a phone conversation. Another drawback to this service is that you typically have to sign up for a 4-year contract. Terminating early comes with a fee.

So, First Data doesn’t win points in the pricing department. One good thing we can say though is that leasing the equipment comes out cheaper initially because you don’t have to put down a large chunk of cash when you’re just starting out. This is a great option for startups and small businesses.

By the way, First Data systems come complete with optimal data security software. Using end-to-end encryption, the Clover Security ensures that each and every transaction is secure throughout the entire payment process.

Bottom Line

First Data offers a whole slew of credit card processing and POS systems. While the goods don’t come cheap, the system is well worth the investment for most businesses. First Data has a rock-solid reputation in the industry for being fair, honest, and reliable. Plus, First Data has some of the most innovative features and works with state of the art Clover hardware.

With a First Data system, your business can accept all kinds of payments, including traditional credit cards, EMV, NFC transactions, checks, mobile payments, online payments, and more. So, whatever kind of business you have, First Data has the hardware and software to get you accepting and processing payments in a heartbeat.

First Data First Data Visit Site

About First Data

Holding an A+ ranking from the Better Business Bureau, First Data has earned the highest rankings in the industry, receiving many awards in its almost 50 years in business. In 2019, it received the Best of the Best Corporations title from the National Business Inclusion Consortium and National LGBT Chamber of Commerce. It’s also received awards for being the best workplace, ranks high on the Gender Equality Index, and was recognized by DiversityInc. as a Noteworthy Company for Diversity. First Data is also a forerunner in the innovative commerce market providing a seamless experience with its all-inclusive, full transaction platform that can be used in stores, online, over mobile devices, and even with connected devices or IoT networks.

Physical Address

5565 Glenridge Connector STE 2000

Atlanta, GA 30342-4739

Sarah Badani writes for top10.com and has extensive research and review experience in the finance industry. With a degree in psychology and education, she brings a level of depth and understanding to her writing along with her own flavor to spice up each topic in a unique and inviting way.
First Data

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