Mailchimp Marketing Tools at a Glance
Best for: Small to medium-sized businesses, e-commerce platforms, and content creators
Key uses: Email and SMS marketing, automation, audience segmentation, website creation
Price: Free plan available; paid plans start at $13/month
Free trial: 14 days for Standard and Essentials plans
Email and SMS Marketing
Mailchimp's email marketing tools allow you to easily create, send, and analyze email and SMS campaigns. The platform offers a drag-and-drop email builder, multiple pre-designed templates, and personalization options to tailor messages to specific audiences.
You can segment your target audience based on behavior, preferences, and previous interactions, which allows you to deliver the right message to everyone on your mailing list. You can even use Mailchimp’s A/B testing features to optimize campaign performance and deliverability. Its SMS marketing capabilities allow you to seamlessly integrate SMS into your email, automations, and social media campaigns.
Automation
Mailchimp’s Customer Journey Builder is an automation feature that allows you to set up customer journeys that trigger emails and SMS based on specific actions or events. Whether it's welcoming new subscribers, following up on purchases, or re-engaging inactive users, Mailchimp's automation tools can help streamline your marketing efforts and improve your campaign’s customer engagement.
The platform also offers pre-built automation templates, making it easier to implement effective workflows without starting from scratch.
Landing Pages
Mailchimp’s landing page creator allows you to create landing pages that align with your marketing campaigns. These pages can be used for lead generation, product testing and promotion, or event registration. The drag-and-drop builder makes it easy to create professional-looking pages even if you don’t have design experience.
Thanks to integration with Mailchimp's email marketing tools, any leads captured through landing pages can be seamlessly added to email lists and leveraged through automated campaigns.
Audience Management
Mailchimp’s audience management tools allow you to organize your contacts, track interactions, and gain insights into customer behavior. You can personalize every customer interaction with precise audience segmentation.
Features like tags, segments, and behavioral targeting can help you deliver personalized content, while analytics provide data on engagement and campaign performance.
Social Media Marketing
Mailchimp social media integrations help you drive organic engagement seamlessly. You can schedule posts, create designs, and manage your social campaigns all from one platform. You can keep your brand’s creative assets consistent across all social platforms. And with Mailchimp’s AI-powered tools, you can easily create impactful social media designs.
AI Marketing Tools
The ability to create engaging social media elements in no time is just one of Mailchimp’s AI-driven capabilities. You can use its AI tools to tackle the manual parts of marketing, including turning data into actionable insights and producing personalized content at scale.
Mailchimp’s AI content creation tools help you deliver on-brand emails and copy fast. All you have to do is review, edit, and send.
Pricing
Mailchimp offers multiple plans, including a free option, to accommodate businesses of all sizes:
- Free Plan: Includes basic email marketing features, up to 500 contacts, and 1,000 email sends per month.
- Essentials Plan: Starting at $13/month, it offers additional templates, A/B testing, and 24/7 email and chat support.
- Standard Plan: Starting at $20/month, it includes advanced automation, retargeting ads, and custom templates.
- Premium Plan: Starting at $297.50/month, this plan offers advanced segmentation, unlimited audiences, and priority support.
Pricing varies based on the number of contacts and additional features selected.
SMS and MMS add-on
Customer Service
Mailchimp provides varying levels of customer support depending on the chosen plan:
- Free Plan: Access to the knowledge base and email support for the first 30 days
- Essentials & Standard Plans: 24/7 email and chat support
- Premium Plan: Priority support, including phone support and four sessions of personalized onboarding
Bottom Line
Mailchimp is a versatile marketing platform, especially for small to medium-sized businesses seeking an all-in-one solution. Its combination of email, SMS and social marketing, automation, AI-powered marketing tools, landing pages, and audience management tools provides you with the resources you need to execute effective marketing campaigns.
While support and access to advanced capabilities and larger audiences varies by plan, the platform's strengths in automation and analytics can be a valuable tool if you’re looking to boost your marketing efforts.
Disclaimer:
AI was used in the creation of this content, along with human validation and proofreading.
