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SmileDirectClub Review

 Jake Parker

In a Nutshell

SmileDirectClub is probably the most well-known at home clear aligner service out there. With coverage available in Europe, the UK, the US, Canada, Australia, New Zealand, Singapore and Hong Kong, SmileDirectClub has made a name for itself as a great braces alternative. Compared to other options, SmileDirectClub stands out because you work with an actual orthodontist and it offers a nighttime-only aligner option.


  • Very affordable
  • Lifetime Smile Guarantee™
  • International coverage


  • Slow customer service response
  • Treatment might not be as perfect as with standard braces

SmileDirectClub SmileDirectClub Visit Site

SmileDirectClub at a Glance

Starting price: $2050

Treatment duration: Average of 6 months

At-home fitting: Yes

Accepts insurance: Yes, and offers reimbursement forms

Money back guarantee: Yes

Best For

Like other clear aligner services, SmileDirectClub is best for individuals who want whiter teeth and to correct mild to moderate overlaps, crowding, or bite problems. If you have any serious dental issues, make sure you get these dealt with before beginning a SmileDirectClub treatment plan or visit a dentist to find out whether orthodontic work is a safe option for you. It’s also recommended that you don’t have any cavities or significant tooth decay getting started. SmileDirectClub accepts clients with:

  • Crowded teeth
  • Gapped teeth
  • Protruding teeth
  • Most overbites
  • Most underbites
  • Discolored teeth

How Does it Work?

SmileDirectClub is one of the largest clear brace providers on the market today, and is available in various countries in Europe, the US, Australia and Asia. It managed to grow to that size thanks to an easy-to-follow brace treatment system. There’s no required doctor’s office visit at any point in the SmileDirectClub treatment plan, so you can easily arrange treatment even if you have a busy schedule to work around.

To get started on the SmileDirectClub treatment plan, simply go to the SmileDirectClub site and hit the “Am I a Candidate?” link. During the quick assessment quiz that follows, you’ll be asked about the current status of your teeth, why you are looking for treatment, and your dental history. You will also need to put in your email and zip code to get your results and make sure you’re in a place SmileDirectClub has coverage.

After the initial screening stage, SmileDirectClub offers you 1 of 2 options. You can either go into a SmileShop to get 3D scans of your teeth or order an at-home kit to take impressions yourself. The SmileDirectHome at-home kit is normally priced at $59.

After SmileDirectClub receives your scans or impressions, a dentist will make sure the treatment is a good fit for you and you will receive a digital rendering of your future smile. Then, you’ll be shipped your aligners.

Once you get your first set of aligners you can start wearing them immediately. Like braces, they will be a bit uncomfortable at first. This is totally normal, and the discomfort will vanish within a couple of days. SmileDirectClub treatment plans are designed according to your unique needs and consequently change in length depending on the severity of your teeth alignment issues, though most take around 4-6 months to complete. You may start to see results in as little as 60 days. 

During treatment, if you find your aligners aren’t fitting tight enough, use one of the chewies that SmileDirectClub includes in the treatment package. These are like chewable pieces of gum that better anchor your aligners to your teeth.

Every couple of weeks, you’ll need to swap out your aligners for new ones according to the instructions included in your initial package. For most patients, SmileDirectClub aligners will need to be worn around the clock, only being taken to eat and brush your teeth. However, you can also opt for a unique nighttime only treatment approach. If you opt for this, you’ll require a longer overall treatment window but will only need to wear aligners for 10 consecutive hours per day.


Single payment
SmilePay payment plan
$250 down, $89/mo. for 26 months
Final Retainer

The cheapest way to get treatment from SmileDirectClub is to pay $1,950 upfront, but a monthly SmilePay payment plan is also available. This is arranged through an external financer and doesn’t require any credit checks. That means it can be a good option if you don’t have the money to complete the treatment upfront. However, you will end up paying around $400 more overall for treatment.

What You Get

If you order the SmileDirectClub at-home kit, you’ll get a set of gloves, a smile stretcher, impression trays, a set of putty to do the impressions with, and instructions. Once you get your treatment plan, you’ll be sent two sets of aligners for the first 2 weeks of each month and one for the last half of each month you will be doing the treatment.

Along with those all-important aligners, you’ll also get a carrying case, whitener, some files to file off any rough edges, and chapstick. If you are interested, you can also order special toothbrushes and aligner cleaning supplies on the SmileDirectClub website.

On top of the physical products, a dentist or orthodontist will check in with you every 90 days to make sure everything is going smoothly. This is a major differentiator for SmileDirectClub as lots of alternative clear aligner provider treatments without professional supervision.


With SmileDirectClub, no strings are attached to your initial appointment or starter kit, so it’s easy to opt-out of your treatment at any time prior to receiving your first set of aligners. But even better, if you are dissatisfied with your service within the first 30 days of your treatment, you can return your aligners for a refund. This is not standard in the world of clear aligners and should certainly put you at ease with your purchase.


Most clear aligner services don’t work directly with insurance companies, but SmileDirectClub has partnerships with many networks such as UnitedHealthCare, Aetna, and Cigna. This service will also send you the forms you need to be reimbursed by your insurance. Before beginning a treatment plan, be sure to check that your insurance covers remote orthodontic care like that offered by SmileDirectClub.

Customer Service

SmileDirectClub is a huge company and, as such, its customer service team receives a lot of great reviews and a few not-so-great ones with the most common complaint being slow email response time. The team promises a 24 business hour response, which could mean waiting four days for a reply depending on when you email. However, SmileDirectClub’s Tennessee-based phone line is open 24 hours a day with real people ready to answer your queries.


“SmileDirectClub has their Nighttime Clear Aligners so I never have to worry about straightening my teeth during a press event or show, I get to do it while I sleep!”

“My teeth are freaking straight. Both top and bottom. And whiter! Felt effortless to wear the aligners.”

“So far it’s all been so good and so easy! I feel like it’s been going so fast, I’m already halfway done and so excited to see how my teeth are shifting.”

Bottom Line

SmileDirectClub lives up to its big name. If you’re looking into Invisalign or braces, you should definitely consider this at-home clear aligner option. Out of all the companies out there, SmileDirectClub sets itself apart with affordable prices and by offering nighttime aligners along with a host of other products. Overall, SmileDirectClub strikes a good balance between quality, safety, and cost.

SmileDirectClub SmileDirectClub Visit Site

Jake is a freelance writer from Britain and writes for After studying climate science, he began writing full time in 2018 and his favorite topics include sustainability and technology. When not travelling and writing, he can be found editing videos or trying to fix some mechanical problem, normally on his latest cheap vehicle.

The author of this article has been paid by Natural Intelligence to write this article. Neither the author nor Natural Intelligence provide medical advice, diagnosis, or treatment. If you think you may have a medical emergency, call your doctor or your local emergency number immediately.

SmileDirectClub customer reviews

Based on 100 reviews

Ease of use

Brand satisfaction

Value for money

Service quality

Top Reviews

Ease of use

Brand satisfaction

Value for money

Service quality

4 months ago

SmileDirectClub has helped me and my smile to benefit greatly. Braces are so expensive, so SmileDirectClub is a great and affordable alternative for those who don't want to break the bank.

5 months ago

I have noticed that compared to other braces companies SmileDirect has a much better quality in terms of how the braces feel.

5 months ago

SmileDirectClub is a great example of what the braces experience should be. They are easy to use, priced reasonably and I get great results from them.

5 months ago

I like very much because you get straighter teeth for a great deal. They are a good replacement for traditional braces .

5 months ago

SmileDirectClub has excellent service and is worth the the high rating I gave it because it had no flaws. It worked perfectly for me.

5 months ago

I hate traditional braces. I do not like to sit there and let the dentist work in my mouth. I loved that SmileDirectClub was easy to use.

5 months ago

I love SmileDirectClub as they helped straighten my teeth. They help to bring confidence to people when they smile.

5 months ago

The customer service was very good and I felt very comfortable there, I definitely would recommend it.

5 months ago

They answer all my questions with no problem. Also, they have great reviews, I love that. They give you exactly what you ask for.

6 months ago

You don't have to go in to an office every month which means it's less time consuming. Less concern for germs. I get to control my schedule which is helpful since I have no regular sleep pattern.

6 months ago

It is really AWESOME! A great way for a perfect smile. I really like them.

6 months ago

It's just extremely convenient and if you need to live a hidden out or low-key life for braces, it is extremely helpful.

6 months ago

My teeth are now straighter then I am. I love the customer service, great people!

6 months ago

It is easy to use and I have enjoyed it tremendously. I would recommend it to anyone

6 months ago

I love that they were clear. They were easy to use with a quick delivery and nice customer service.

6 months ago

I like SmileDirectClub because it helps you pay over 2 years for the service and it offers a great product and service.

6 months ago

They can make your teeth whiter when they get your braces off, and they give you the most accurate people to do your teeth.

6 months ago

How is SmileDirectClub a great example of the Braces category? For me, my teeth were horrible, crooked and uneven but thanks to SmileDirect they are now perfect.

6 months ago

Because it helps customers understand the requirements and effects of braces.

6 months ago

Very friendly, helpful, and professional people. Walked me through every step of getting braces, and check ups were fast and very easy. Very clean sanitary place, staff was nice, braces fit good, and smile was excellent. Satisfaction, for sure. I was very pleased with the work and staff.

100 reviews