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Amazon Fresh Review

Sarah Pritzker

In a Nutshell

As we have come to expect from the online megastore, Amazon Fresh offers a staggering selection of grocery products ranging from household goods to frozen foods, fresh produce, and even meats, seafood, and dairy products. This massive variety comes with competitive prices, flexible delivery schedules, and free shipping above $40 (usually).


  • Fabulous selection of everything
  • Competitive pricing and coupons available
  • Free 2-hour delivery on many items


  • Requires an Amazon Prime membership to use
  • Some coupons have to be opted into
  • Fast delivery, pickup options not available everywhere

Amazon Fresh Amazon Fresh Visit Site

Amazon Fresh at a Glance

Services offered: Online shopping, auto-shopping, shop with Alexa, grocery delivery, grocery pickup

Price per delivery: Free over minimum order threshold or $9.99 flat rate

Delivery options: 1 and 2-hour delivery for select items, contact-free delivery, 

Subscription options: Monthly, annually, subscribe and save

What’s Unique About Amazon Fresh?

A lot. Here’s what I love about this online grocery delivery service:

  • Selection

Amazon Fresh has a dizzying number of items in its catalog. The categories themselves are more wide-ranging than your typical grocery store selection. For example, Amazon Fresh has the usuals like pantry staples, snacks, and beverages. There’s also a tremendous range of product types within a category. You can get organic, vegan, gluten-free, kosher, and other dietary requirements in a given category.

It goes one step further, adding in the fresh meats, produce, and bakery delights. And then Amazon Fresh extends its services even further, offering items such as pet supplies, health and beauty supplies, alcohol, home organizers, bed and bath necessities, and the ever-popular Amazon devices. 

So you’re talking about an incredible selection of items that you can add to your grocery list for delivery. And then add to all that the fact that you’re shopping with Amazon. So you could conceivably toss in other non-grocery items into your order as well.

  • Shop with Alexa

Amazon is all about convenience (and variety), so it was only natural that Amazon Fresh should come with a slew of convenient features. The coolest perk in this department is shopping with Alexa. You can call out items you need, and Alexa will add them to your cart. Alexa can also tell you the latest deals and sale items, update your order, change your delivery schedule, and perform other helpful shopping tasks efficiently.

  • Delivery window

Amazon Fresh offers thousands of items for 1- and 2-hour delivery, although this isn’t available everywhere in the country (you have to check with Amazon Fresh to see if this service is available in your area). If your order includes items that don’t include fast-shipping, you could end up receiving our order split up over several days. Amazon Fresh also lets you schedule your delivery for any time during the week. If you live in an area where Key by Amazon is available, your Amazon Fresh delivery driver can even drop off your groceries directly in your garage to keep them safe.

How It Works

Shopping with Amazon Fresh is convenient but can be a little daunting due to the sheer number of options available. Here’s how it works:

  • Visit Amazon Fresh to begin your online order
  • You can sort by categories, search for specific brands or products, and filter by brands, price range, color, material, specialty, calories, nutritional facts, and more. It’s really extensive. 
  • Next, put the items you want in your cart. If you aren’t a Prime member, you’ll need to sign up for an account first. This is a bit of a process since you need to enter not one but two verification codes (one sent via email, the other sent via text to your mobile phone). Once you’re done, though, you never have to sign up again. If you already have a Prime account, make sure you’re signed in, and the rest is automatic.
  • Once you’re done shopping, you can pick a delivery time and day that is convenient. Amazon Fresh lets you cancel or change your order until the personal shopper starts packing your groceries. Amazon Fresh delivers every day and gives you a nice two-hour window for when your groceries will arrive.

If you prefer to pick up your groceries from a Whole Foods location near you, you can opt for this instead of delivery. You’ll get a text message when your order is ready. You can check in using the app while you’re on the way and choose curbside pickup (someone will bring the items to your car) or self-pickup.


One of the downsides to Amazon Fresh is that you need to have an Amazon Prime membership in order to use the service. If you aren’t a member yet, then signing up for the additional service can get pricey, especially if you don’t make use of your Prime membership in other ways. That being said, most people get a lot of use out of their Prime accounts between free shipping, Prime Music, and other perks that come packaged with the deal. There’s also a monthly membership fee for the Amazon Fresh account itself. Here’s the breakdown:

Membership Fee
$14.99 (plus Prime=$25)
$179.88 (plus Prime=$299)
$9.99 for orders under $40
Free for orders $40+*

Shipping costs $9.99 unless you qualify for free shipping. What your free shipping threshold is will depend on where you live in the country. But it’s generally $40. Members can choose to get a monthly or a yearly subscription.

As far as product pricing, Amazon Fresh definitely rates highly. Since it has such a tremendous selection, you can easily find groceries in every price range. And Amazon Fresh is always running deals. You can “clip” virtual coupons, buy daily sale items, or enjoy the everyday low prices that come with shopping on Amazon. All in all, Amazon Fresh has some of the most competitive prices out there.

Amazon Fresh also has a subscribe and save option. This option allows you to save up to 20% on items that you have delivered frequently. Not all items are eligible for this feature, so check out the subscribe and save products, set up your delivery schedule, and save a chunk of cash in the process.

Amazon Fresh Amazon Fresh Visit Site

Help & Support

Amazon Fresh has every type of customer service, including email, phone, and live chat. There is also an FAQ page on the site. 

Bottom Line

There’s no doubt that Amazon Fresh is one of the best online grocery delivery services out there. With free shipping on tons of items, terrific pricing and sales, and a selection that would leave anyone giddy, Amazon Fresh really leaves the competition in the dust. While you’ll need a Prime account to get this service started, Amazon Fresh is the ultimate in convenient grocery shopping and delivery.

Sarah Pritzker is an accomplished content writer for top10.com. With years of experience, Sarah specializes in the dynamic field of online consumer products, leveraging meticulous research to provide insights into various options on the market. Her expertise is evident in her ability to demystify complex subjects and guide readers in choosing the best solutions tailored to their needs.
Amazon Fresh

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