Choosing the right internet service provider (ISP) means finding the right balance of price, speed, infrastructure, and logistics. While price is always an important deciding factor, you’ll also want to consider which connection type best suits your internet usage styles, which speeds you’ll require, and which providers service your home. A family of five, for example, will likely require a different set of features than a serious gamer.
There are currently thousands of internet service providers in the US, ranging from a handful of large, nationwide ISPs to many smaller, local providers (or subsidiaries of large providers).
We’ve researched and reviewed a number of ISPs from across the industry and rounded up the top 10 internet providers options for you to choose from.
The Top 10 Best Internet Providers in 2023:
- AT&T Internet - Best internet provider overall
- Rise Broadband - Best for users living in rural areas
- CenturyLink - Best for families
- T-Mobile Home Internet - Best for saving money
- Xfinity Internet - Best for gamers
- EarthLink - Best for additional services for businesses
- Cox - Best for gadget-lovers and tech-savvy users
- Verizon 5G Home Internet - Best for users needing fast uploads and downloads
- Verizon Fios - Best for students and those needing high broadband speed
- ViaSat - Best for customers in remote locations who don't mind lower speed
| Compare the Best Internet Service Providers | 1  | 2  | 3 .20220317095135.png) | 4  | 5  | 6  | 7  | 8  | 9  | 10  |
|---|---|---|---|---|---|---|---|---|---|---|
Best for | Setting up a smart home | Rural internet | Families | Families | Families, students, gig workers, gamers | Tech-savvy customers | Streaming | Families, students | Remote users | Affordable & fast 5G service |
Starting price | $55 per month | $25/month | $55/month for DSL, $70/month for fiber | $19.99 per month | $49.95 per month | $29.99 per month | $25 per month | From $39.99 per month | $64.99 per month | $54.99 per month |
Connection type | Fiber, fixed internet | Wireless, fiber | DSL, fiber | Cable, fiber | Fiber, wireless, and satellite | Fiber | Fiber | Fiber | Satellite, DSL hybrid | 5G/4G LTE |
Download speeds | Up to 940 Mbps | 25-1000 Mbps | 3-940 Mbps | 15 Mbps-2,000 Mbps | 50-1000 Mbps | Up to 940 Mbps | Up to 940 Mbps | Up to 940 Mbps | 12-100 Mbps | Up to 115Mbps |
Coverage | 21 states | 16 states | 36 states (17% coverage nationwide) | 40 states | 36 states | 19 states | 10 states | 10 states | All 50 states, Puerto Rico | Every state except Alaska |
A Closer Look at Our Top 10 Internet Service Providers
- Best forSetting up a smart home
- Starting price$55 per month
- Connection typeFiber, fixed internet
AT&T has lots of internet plans to choose from, and they’re all great options. Pricing is affordable across the board, and AT&T customer support has earned the J.D. Powers customer satisfaction award for exemplary service four years in a row. The 1000 Mbps is enough to power an entire house with WiFi capability, unlimited internet data, and faster upload speeds than competitors. AT&T also has a great mobile app that makes managing your smart home faster and more convenient.
Pros- 99% reliability rating
- Fast speeds including fiber plans
- Good customer satisfaction rankings
Cons- Limited coverage area for some plans
- Pricey extra fees
- Best forRural internet
- Starting price$25/month
- Connection typeWireless, fiber
Rise Broadband offers rural locations a choice of internet plans over a fixed wireless system, where access to wired internet like cable and fiber is lacking. This type of internet connection is faster and cheaper than satellite internet, so it may be the best choice if you have no wired option. Rise Broadband has also added a fiber option in very limited locations.
Pros- Covers many rural locations with limited ISP options
- No equipment rental fees if you use your own router
- Unlimited data option
Cons- Wireless internet has some latency issues
- Unlimited data on wireless plans costs $20 extra
- Best forFamilies
- Starting price$55/month for DSL, $70/month for fiber
- Connection typeDSL, fiber
CenturyLink offers internet in 16 states with speeds ranging from 3-100 Mbps for DSL internet and 100-940 Mbps for fiber, which is only available in selected areas. Its WiFi 6 advanced technology allows for faster connectivity, enhanced data capacity, and extended battery life for in-home devices.
Pros- Free wireless modem with Fiber Gigabit plan
- No annual contracts
- Built-in privacy and parental control tools
Cons- DSL options relatively expensive
- $149 installation fee on DSL plan
- Best forFamilies
- Starting price$19.99 per month
- Connection typeCable, fiber
Xfinity offers fast cable and fiber internet options with plans to fit just about any need. Great for gamers, streamers, multiple users, and families, Xfinity Internet has lots of features to keep things interesting. Xfinity Internet comes with seven different plan options, including a prepaid month-to-month payment option. Customers can choose between cable or fiber depending on how important speed is to them. Available in 40 states, Xfinity Internet is more accessible and more affordable than many competitors.
Pros- Fast and reliable speeds
- Lots of plans to choose from & no contract options
- Fun extras bundled into plans
Cons- Can’t purchase Xfinity equipment
- Lots of upselling for equipment rental
- Best forFamilies, students, gig workers, gamers
- Starting price$49.95 per month
- Connection typeFiber, wireless, and satellite
EarthLink offers fiber, wireless, and satellite internet plans at a variety of speeds. So you can find a plan that fits your needs, from light streaming and internet usage to hardcore gaming, multiple user streaming, and even business plans up to 5000 Mbps. EarthLink also has no data caps. So you’ll never be throttled while using your internet.
Pros- No data caps
- Plenty of plans to choose from
- Great customer service
Cons- Plans are a little higher than other ISPs
- Availability based on location
- Best forTech-savvy customers
- Starting price$29.99 per month
- Connection typeFiber
Cox is one of the up-and-coming ISPs since it offers all the right features and doesn’t hold anything back. You can get serious security features like a digital data shredder, vulnerability scanner, and spyware protection built into your devices. Cox also offers fast connections that are consistent and even optimized for your current internet activity. Cox has 3+ million hotspots around the country and full-house WiFi coverage for every area and device in your home.
Pros- Awesome features for affordable prices
- Flexible plans, including prepaid internet
- Specialized gamer mode for almost lag-free gaming
Cons- Only available in 19 states
- Hard to figure out pricing right away
- Best forStreaming
- Starting price$25 per month
- Connection typeFiber
If you feel the need for speed, then Verizon 5G Home may be the right ISP for you. With a network of fiber-optic cables delivering speeds of up to 940 Mbps, Verizon Fios is definitely the place to turn to for gamers, streamers, and anyone else who needs fast internet or uses loads of bandwidth at the same time. Verizon has no long-term contracts and comes with a 99.99% reliability rating for fast, consistent, and unlimited bandwidth.
Pros- High-speed connection with 99.99% reliability
- Service bundles for greater affordability
- Great option for gamers, families, and stream hogs
Cons- Only offered in 10 states
- No public WiFi hotspots
- Best forFamilies, students
- Starting priceFrom $39.99 per month
- Connection typeFiber
If you feel the need for speed, then Verizon Fios may be the right ISP for you. With a network of fiber-optic cables delivering speeds of up to 940 Mbps, Verizon Fios is definitely the place to turn to for gamers, streamers, and anyone else who needs fast internet or uses loads of bandwidth at the same time. Verizon Fios has no long-term contracts and comes with a 99.99% reliability rating for fast, consistent, and unlimited bandwidth.
Pros- High-speed connection with 99.99% reliability
- Service bundles for greater affordability
- Great option for gamers, families, and stream hogs
Cons- Only offered in 10 states
- No public WiFi hotspots
- Best forRemote users
- Starting price$64.99 per month
- Connection typeSatellite, DSL hybrid
Viasat is another satellite internet service provider offering reliable service across the USA, including in Hawaii and Puerto Rico. It’s up there with the best satellite options on the market, and it offers a selection of plans with varying upload speeds, download speeds, and data caps.
The good news is that although Viasat plans come with data caps, you will still have access to unlimited internet if you reach these, albeit at much slower speeds. On the downside, its prices are super high, and you will have to pay a $13 per month equipment rental fee on top of the advertised price.
Pros- Quite reliable
- Fast connections available
- Excellent nationwide coverage
Cons- Low data caps
- Expensive
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Yes, internet plans can surprise you with loads of hidden fees. These can include equipment rental costs, installation fees, excess data usage charges, and early termination fees.
It depends. Some providers, such as Google Fiber, offer truly unlimited data with zero data caps. Others advertise “unlimited data” with data caps; though technically you always have more data, these providers will significantly reduce your network speed once you hit the data cap.
Advertised internet speeds usually represent the maximum speed your plan supports. It’s rare to ever actually reach them, and you may experience speeds more than 10 times slower than advertised.
An ISP delivers an internet connection to your property, but it will often be up to you to set up WiFi or wired connections. A home WiFi provider will help you develop an effective WiFi solution to ensure you have a high level of connectivity across your property.
Reviewing the Top Internet Providers: Our Methodology
Top10.com internet service provider reviews are based on objective facts. Our reviews are based on research via the internet service providers’ sites, trusted 3rd party sites, customer reviews, and use of the product through free trials, or through paid use in some cases.
It is not always possible to use the product through its entire lifecycle. However, reviewers will try the signup process, make customer service queries to check response times and perform any other possible function within the review period. For the rest of the information, we rely on what the brand says about its own product offering, customer reviews, and complaints, ratings from independent agencies like the BBB, and trusted journalistic publications.
Some of the key features we compared when looking at the Internet Service Providers on our list were:
- Price
- Connection type
- Download speed
- Coverage
Types of Internet Service
There are a number of different types of internet service which vary according to their availability and connection method. Some of the most common include the following.
- DSL (digital subscriber line) is one of the slowest services, but it’s also one of the most widely available.
- Cable offers higher speeds and better reliability.
- Fiber is the fastest internet service, with many providers offering speeds in excess of 1Gbps.
- Mobile broadband involves accessing the internet through the mobile network.
- Satellite broadband is widely available but can be expensive and slow.
The types of internet service you have access to will largely depend on your geographical location.
How to Choose an Internet Provider
To help you select the right internet service provider, we’ve listed a few of the most important things to watch out for.
Internet speed
Speed is the obvious one. If you plan to use your internet connection for gaming or to stream content, you will need higher upload and download speeds. But if you just need something basic for general browsing, a slower plan should do the trick.
Customer service
Being able to access quality customer service will make your life a lot easier if you have any problems with your connection. Past customer reviews will often shed light on a company’s level of customer service.
Installation and equipment costs
This is a sneaky one that can catch you by surprise. Some ISPs include installation and equipment costs with their monthly fees. But many don’t. Some providers have installation costs in excess of $100, and equipment rental fees can reach $20 or more per month.
Data caps and overage fees
Pay special attention to any data caps associated with the plans you’re looking at. What happens if you exceed your data allocation? Will your connection slow, or will you be hit with high overage fees?
Contracts
Some providers offer contract-free service, but others require a 12-, 24-, or even 36-month contract. Early termination can be very expensive.
How Much Internet Speed Do You Need?
Deciding how much internet speed you require can be difficult. High-speed plans can be expensive. But on the other hand, you will want to have a fast enough connection to be able to enjoy the things you want to do.
How do I know what good internet speed is?
Generally, any connection with a download speed faster than 25Mbps is considered “good,” while a 3Mbps upload speed falls in the same category. Note that you won’t always reach the speeds advertised by your ISP.
How do I measure and test my internet speed?
There are numerous tools available online to test your internet speed. Our favorite is Google’s native tool. Simply enter “internet speed test” in the Google search engine and follow the prompts.
How do I know if I need more internet speed?
If you’re having trouble performing the actions you want to do online, you may need a faster connection. For example, if your video streaming constantly buffers or fails to stream in high quality, or if your gaming experience is laggy, you might need a faster connection.
How Much Does an Internet Service Provider Cost?
The average price for an internet subscription varies considerably according to geographic location. In urban areas, you shouldn’t have any trouble finding a simple plan for $30 per month or less. Higher-speed plans are more expensive, but prices will rarely exceed $100 per month.
On the other hand, you can expect to pay a lot more if you live in a rural or remote area. Often, mobile broadband or satellite are the only connection options available, and they can get much more expensive.
You should also pay attention to any other fees associated with your connection. These can include installation fees, which can be in excess of $100, equipment rental fees, and overage fees. Overage fees can be particularly excessive, and you could end up paying hundreds of dollars if you unknowingly exceed your data limit.
Final Thoughts on Picking an Internet Service Provider
It’s important not to rush when you’re selecting a new internet service provider. It can be difficult to understand contract terms, price structures, and exactly what’s included with each plan. Follow the advice above, and don’t hesitate to spend some time researching the options available in your area.
Once you’ve decided what type of connection you need, it’s a good idea to set a budget and settle on a connection speed. Make a shortlist of the service providers that meet your criteria and do some further research into them.
In many cases, of course, you will only have a couple of options that offer the service you require, making the selection process easy.
Finally, remember to pay special attention to hidden fees and contract terms to prevent unpleasant surprises in the future.
