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Price
From $7.99/month (annual)
Insurance coverage
None
Number of Devices
Unlimited
Is Incogni worth it?
Incogni, a privacy service from Surfshark, automates the process of removing personal information from data brokers and people-search sites. It acts as your authorized agent, sending opt-out and deletion requests under U.S. and international privacy laws. With over 420 brokers included in the standard plan and 2,000+ custom removal targets available for Unlimited tiers, it reduces the exposure of personal data online. While Incogni doesn’t include dark-web or credit monitoring, it’s highly effective at mitigating identity risks through data minimization. Overall, Incogni is a streamlined, automated tool that helps users reclaim control over their personal data with minimal effort.
Incogni Pros & Cons
Pros
Automated removals from 420+ broker sites
Unlimited custom removals on higher tiers
24/7 live chat; phone support for Unlimited users
30-day money-back guarantee
Cons
No credit or dark-web monitoring
No insurance or restoration coverage
Incogni at a Glance
8
Editorial ScoreAdditional Protection
Automates removal of your personal info from 420+ data broker sites and people search databases, reducing exposure
9.0
Monitoring
Focuses on proactive removal rather than ongoing monitoring of credit or dark web; lacks full identity‑monitoring suite
7.0
Theft Insurance
No built‑in identity theft insurance or reimbursement feature offered by Incogni alone
7.0
Customer Support
Offers user dashboard, FAQs and email/chat support; however phone support is limited to highest tier
8.0
Scalable Plans
Offers multiple tiers including Standard, Unlimited, Family plans, supporting more users and custom removals with discounts
9.0
How Incogni Works
Incogni’s setup is quick and intuitive. After creating an account and signing a digital authorization, the service automatically sends opt-out requests to hundreds of data brokers that trade in personal data.
Users can track request progress in a visual dashboard, which shows when each broker confirms deletion. The system regularly re-sends requests to ensure compliance and prevent data from reappearing.
For Unlimited plan holders, Incogni’s team performs custom removal requests for brokers not included in its standard catalog, extending its reach to over 2,000 sources.
What Does Incogni Watch Out For?
Incogni focuses on removing information from:
People-search websites (names, addresses, relatives, and contact data)
Marketing and recruitment databases that sell contact information
Risk and background-check data brokers used for profiling
Public and private data aggregators that compile consumer records
By deleting or suppressing this information, Incogni helps reduce risks such as spam, scams, doxxing, and social engineering. It’s a preventive service, designed to stop identity data from circulating online rather than responding after fraud occurs.
Recovery Services
Incogni’s service is strictly focused on data removal and prevention. It does not provide insurance, credit monitoring, or recovery specialists for active identity theft cases.
However, if deleted information resurfaces, Incogni automatically re-initiates takedown requests at no additional cost. The Unlimited and Family Unlimited plans include priority handling and live phone support, which offer faster case follow-up and human assistance.
Consumers who want broader security coverage, including VPN and antivirus protection, can pair Incogni with Surfshark One or consider identity protection suites such as Aura or Norton LifeLock for full restoration and insurance options.
Ease of Use
Incogni is designed for simplicity. Registration takes under five minutes, and users only need to provide their basic contact information and authorization.
The platform runs in the background, updating the dashboard as brokers comply. Tooltips explain privacy laws like the CCPA and GDPR, so users understand their rights.
Performance impact is negligible, and the service requires no technical expertise. Reports are delivered monthly, showing the number of brokers contacted, removals completed, and pending requests.
Incogni Customer Support
Availability: 24/7 live chat; phone on Unlimited tiers
Channels: Chat (incogni.com/help), email (support@incogni.com), phone (Unlimited only)
Response time: Within 24 hours for email/tickets
Address: Incogni Inc., 506 S Spring St #13308, Los Angeles, CA 90013
All users can access a detailed knowledge base and troubleshooting guides. Unlimited subscribers receive personalized phone support for complex cases or custom removals.
Pricing
| Plan | Annual Price | Features | Best For |
|---|---|---|---|
Standard | $7.99/mo ($95.88/yr) | 420+ data-broker removals, recurring requests, 24/7 chat | Individuals |
Unlimited | $14.99/mo ($179.88/yr) | 420+ standard + 2,000+ custom removals, live phone support | Professionals |
Family | $15.99/mo ($191.88/yr) | 5 members, 420+ broker removals, shared dashboard | Families |
Family Unlimited | $22.99/mo ($275.88/yr) | 5 members, 2,000+ custom removals, phone support | Full households |
All plans include secure billing, automatic renewals, and a 30-day money-back guarantee.
Bottom Line
Incogni excels as a preventative identity protection tool by focusing on data removal at scale. While it lacks insurance and credit monitoring, it offers tangible value by reducing the amount of personal data circulating online.
Its automation, large broker database, and straightforward interface make it an excellent choice for consumers seeking an affordable, proactive privacy solution. The Unlimited plans add worthwhile human support for users with higher exposure risks.
AI was used in the creation of this content, along with human validation and proofreading.
Top10.com Staff
Top10.com's editorial staff is a professional team of editors and writers with dozens of years of experience covering consumer, financial and business products and services.