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The Best Jewelry Websites to Buy Jewelry Online

There's something uniquely special about receiving a piece of jewelry as a gift. It sparkles, it glistens, and it makes the recipient glow with delight. But getting to a store, sifting through the options, and finding the right piece all make this good intention feel like mission impossible. That is unless you opt for the smarter alternative - shopping for that special someone at trusted online jewelry websites.

The best jewelry websites are your go-to solution for all of your quality jewelry needs. You’ll find a huge selection of the most popular jewelry items, whether you’re looking for cute necklaces or cheap earrings, dainty jewelry, or costume jewelry rings. There’s even a section for expensive jewelry if you really want to go all out. Whatever you’re looking for, online jewelry websites are the key to faster, easier, and more successful shopping experiences. With the range on offer and unbeatable prices, online jewlery stores also offer the perfect option if you're looking to treat your mother on Mother's Day and you want to get her a gift she'll treasure forever. 

Wondering where the best place to buy jewery online is? Whether you’re celebrating someone’s crowning achievement, ready to pop the question, or want to really impress her this Valentine’s Day, here are the best online jewelry website stores where you can find affordable fine jewelry that won’t break the bank.

1. James Allen

Best for: Customizable, statement jewelry, and wedding rings

  • Price range $150-$3,116,230
  • Unique feature: Totally customize your piece, 360-degree HD images of every diamond
  • Specializes in customizing engagement rings

James Allen has been the premier source for high-quality wedding and engagement rings for a decade and a half. What makes this one of the top jewelry stores online is that you can completely customize your ring to the exact specifications you want, from the setting to the gems and beyond. So, the end result is a totally unique piece that will truly be cherished by anyone who receives it.

What the experts are saying: “James Allen specializes in customizable rings. You choose the band style in your preferred metal, then shop loose diamonds or gems to set within the band. Because of the personalization, the ring you design is truly one that’s made specifically for you.” -Signature Bride

James Allen James Allen Visit Site

2. Ross Simons

Best for: Bargain basement pricing on stunning jewelry selections

  • Price range $7.46-$100,000
  • Unique feature: Clearance items that are truly a steal
  • Specializes in the best variety of jewelry types and prices

This page highlights the best online jewelry stores for unique and affordable jewelry pieces. That means every jewelry website you see offers affordable fine jewelry. But Ross Simons takes this to a whole new level. Yes, the most expensive item on the site runs somewhere around $100,000, but that’s not the norm. Ross Simons has the absolute widest range of fashion jewelry brands anywhere. From bracelets to anklets, earrings, necklaces, and brooches, this website has it all.

And the prices are just as varied. So, anyone looking for a beautiful and unique piece of jewelry will find plenty of options here regardless of their budget. Ross Simons even has a clearance rack where you can peruse stunning items for as little as $8! From diamonds to pearls, gemstones, and more, Ross Simons has got it all.

What reviewers are saying: “Ross-Simons offers a value priced selection of fine jewelry from sterling silver to platinum and diamonds, watches, rings, bracelets, necklaces and gems, plus designer jewelry. Ross-Simons offers prices at up to 70% below comparable retailers.”

Ross Simons Ross Simons Visit Site

3. Ice Trends

Best for: Stunning diamonds

  • Price range: From $40-$33,000
  • Unique feature: Jewelry information, birthstones, engagement rings
  • Specializes in affordable jewelry that’s beautiful

From beautiful birthstones to diamond engagement rings, Ice Trends is a great place to find affordable fine jewelry online. It offers a range of nice jewelry from classic style rings to trendy necklaces. You can get custom-made pieces or choose from a selection of beautifully-designed, popular jewelry. The best part is that Ice Trends offers some affordable jewelry options for any budget.

What's more, Ice Trends has a great return policy. For the first 7 days, you can return the purchased item for a full refund, no questions asked. And for the first thirty days, you can trade in your purchase, as well.

What the happy customers are saying: “When I received this ring I was pleasantly surprised.  It is gorgeous and I've had so many compliments on it. I will continue to buy from ice.”

Ice Rings Ice Rings Visit Site

4. Helzberg Diamonds

Best for: Truly superior diamonds that are flawless

  • Price range $25.99-$22,999
  • Unique feature: Masterpiece Collection that offers unparalleled beauty
  • Specializes in the most stunning diamonds you will ever lay eyes on

Helzberg Diamonds is possibly the oldest jewelry chain in the United States to also sell jewelry online. Around since 1915, Helzberg Diamonds has grown to include over 200 locations across the country. During that time, this brand has developed a selection of popular jewelry brands, including some unique jewelry pieces along with the more trending necklaces, rings, and earrings.

But what really stands out from the competition is Helzberg Diamond’s Masterpiece Collection. In no uncertain terms, these are some of the most impressive diamonds you have ever seen. From the cut to the clarity, these stones are exceptional.

What experts are saying: “How were the diamonds? Stunningly beautiful. Simply put, they were fantastic. If you’ve read many of our reviews, it’s rare for us to really love the quality of the diamonds. That was not the case here.” - Diamond Pro