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Last Updated: Jul 2024

Best Providers 2024

Finding the right life insurance policy gives your family the security it needs should the worst happen. Get peace of mind, today.

Frequently Asked Questions
How do I find the best life insurance policy?+-

It's important to research the top insurance companies to make sure they are trustworthy and reliable. Consider their repuation, customer service policies, and financial strength. From there, determine which firm offers the best policies for your needs.

Who are the top 10 life insurance companies?+-

Some of the best and most respected life insurance companies include National Family, Sproutt, Haven Life, Policy Genius, and Globe Life.

Who has the best life insurance policy?+-

The best life insurance policy may differ from one person to the next, but companies like Sproutt and National Family currently offer some of the best services and most flexible options for families with all types of needs.

How to Choose the Right Life Insurance 

These are the top life insurance companies on the market today. Read on for in-depth details on features, plans, and pricing.  

Health IQ

  • Healthy-living rate decrease

  • Customizable plans

  • Fast and easy online process

  • Lots of riders to add

Health IQ is a slightly newer life insurance broker that partners with a huge network of providers including some of the most reliable policy providers in the industry including John Hancock and Prudential. What makes Health IQ stand out from the competition is its approach to life insurance. Instead of charging healthy people the standard rate and those with issues a higher premium, Health IQ charges a standard fee and rewards customers who lead a healthier lifestyle with discounted rates. For example, you can save 4% on your annual rates just by proving that you live an active lifestyle. Other qualifications for the better rates include:

  • No smoking, alcohol, or substance abuse

  • A clean driving record

  • Normal blood pressure and BMI

  • Maintaining a healthy diet

Additionally, Health IQ has tailored underwriting guidelines, so you get more personalized health insurance. And since the underwriter tells your specific story, it’s likely that Health IQ will get you the lowest rate possible for your situation even if you aren’t living the healthiest lifestyle.

Finally, Health IQ offers policyholders a ton of riders. You can get policies that include add-ons like accelerated benefits and return of premiums. Not only are you paying less for your policy, you have the ability to get more out of it and faster. In fact, you might even get some of those premiums back. That’s a tremendous savings and a feature that puts Health IQ above the competition. 

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National Family Assurance

  • Approval guaranteed up to 85 years old

  • Tremendous savings

  • No medical exam required

  • Low monthly premiums

National Family Assurance makes a pretty attractive offer: life insurance for under a $1 a day. It doesn't get much better than that. But, when taking a closer look, you realize that it actually does! National Family Assurance provides up to $500,000 in coverage for a huge range of policyholder types and appeals to a wide range of insurance seekers. The fact that the company guarantees approval for applicants who are up to 85 years old is a real sign of encouragement for the elderly looking for coverage. But the more tech-savvy generation adores National Family Assurance as well because of its fast and easy online process. All you've gotta do is fill out a short online form, and you'll get a quote within minutes.

If you like to save money, this is the place to turn. National Family doesn’t require you to take a medical exam before applying. This allows more customers to get approved for the life insurance they need even if they’ve been turned down by other policy providers because of pre-existing medical conditions. With an A+ accreditation from the Better Business Bureau, National Family Assurance scores highly in the reputation department, giving customers a feeling of confidence in this top rated company. 

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Haven Life

  • Excellent rates on term life insurance

  • No medical exam requirements for qualifying customers

  • Up to $2 million in coverage

  • Completely online process

Haven Life is true to its name, offering life insurance seekers the ability to apply, get approved for, collect, and manage their life insurance policies entirely online. Whether you don’t have a lot of time (or patience) to spare, or you just don’t like the idea of face-to-face meetings and waiting for underwriting approval, Haven Life’s modern process is the solution for you. Skip the paperwork, answer a few simple questions (online or on your mobile device), and receive your answer almost immediately.

Haven Life offers term life insurance for 10, 15, 20, or 30 years, so you have your pick of options. What’s more, this company offers up to $2 million in affordable term coverage. That is substantially more than most other life insurance providers on the market.

Backed by the reliable MassMutual and with an A++ rating, Haven Life offers a lot of benefit to those looking for fair terms and reasonable rates. For one thing, you can expect to pay level premiums every month from the first to the last. You can also add riders like accelerated death benefit or renewability if you want to continue your contract after your term has expired. With no fees or commissions, you know you are getting competitive rates when you work with Haven Life. 

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What Life Insurance Companies Offer

Life insurance policies are designed to grant beneficiaries or loved ones a sum of money in the event of your death. This can also extend to cases that require intensive medical care, or scenarios in which an individual is unable to provide for themselves or their family due to disability. Insurers have different processes for approving applications, but will generally consider health, lifestyle, and related factors when determining the right level of coverage to offer. Life insurance is an excellent way to guarantee that loved ones will be able to maintain their standard of living and cover basic needs even if you’re not there to provide for them. 

Life Insurance Basics

Before diving in and purchasing life insurance, it is vital to understand exactly what features to look for when comparing the best life insurance companies. There are various life insurance options that are designed to fit a wide variety of needs. Moreover, some providers offer customizable policies with added provisions known as “riders,” which can add valuable benefits. While the vast majority of applications are approved, the application process helps the insurer to determine the amount of coverage and the rates - so do take the process seriously.

Types of Life Insurance 

There are many kinds of life insurance policies, and each offers its own unique benefits. Here are some of the most common options:

  • Term life insurance: This type of policy is not permanent, but rather covers a specific term, as the name implies. Companies will offer different terms, ranging from 5 to 30 years, but these policies will only provide coverage for the specified period. These are ideal if you’re looking for an affordable and easy-to-understand alternative. Some life insurance companies take it a step further by offering an alternative known as a convertible term insurance, which can be turned into a whole life insurance policy once the original term expires.
  • Whole life insurance: This life insurance policy covers an entire lifetime, and will provide the benefits to beneficiaries after passing, no matter when it occurs. These policies also accumulate value over time. Generally, whole life policies have higher premiums, which can be paid over the course of a lifetime, or during set terms. These policies also tend to pay out annual dividends which can be a great benefit, but they are more expensive than other options, and therefore not ideal for everyone.
  • Universal life insurance: This type of coverage is like whole life insurance, but allows greater flexibility in that you can adjust premiums and the death benefit, and also use the cash value that the policy accrues over time.  Premiums will be adjusted accordingly. This type of life insurance is more complex than whole life, and the cash value accrual is based on the insurer’s investment strategy. These policies are a good choice if you want to maintain permanent coverage even if your income is less during your retirement, especially due to the attractive ability to borrow against the cash value of the policy.
  • Variable life insurance: Although similar to whole life insurance policies, variable life insurance sets a minimum death benefit and fixed premiums. One of its most attractive benefits is the ability to improve the rate of cash value returns based on your investment portfolio. Part of the regular premium payments go towards funding this portfolio.

Regulation Information

Life insurance is regulated on a state-by-state basis across the United States. Most states do not regulate policies from the outset when coverage is first initiated like they normally do with vehicle or health insurance. This means that rules generally apply to the claim period, when beneficiaries are awarded the payout. Because the regulatory environment varies by state, it is essential to be familiar with local laws when applying for coverage.


The underwriting process when applying for life insurance can be significantly longer and more involved than other types of insurance. This is because companies take greater care - for example, medical examinations - to limit their exposure to risk, due to the level of funding that goes into death benefits.

Getting the right life insurance policy can give you and your family peace of mind should your circumstances take a turn for the worse. As this is a very important decision that could affect the future of your family, it’s important to compare all the best life insurance companies available and also learn about how the different life insurance policies and terms actually work.

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