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NOW Foods Review 2024

Selene

In a Nutshell

NOW Foods is a health and nutrition company that sells supplements, natural foods, and health and beauty products. It’s passionate about improving the supplements industry and prides itself on quality, transparency, and sustainability.

pros

  • Varied range of health products and supplements
  • 50+ years in business and a solid reputation
  • Competitively priced

cons

  • No option to subscribe and save
  • Shipping isn’t free

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NOW Foods: Plans & Pricing


Probiotic-10, 25 Billion


Best for digestive health and immune function


Collagen Peptides Powder


Best for healthy joints and skin


Omega-3 Softgels


Best for supporting heart health


Cost Per Unit

£16.24 (for 50)

£15.12

£13.57 (for 180)

Bulk Price

£31.80 for 100

Free shipping when you spend £30.00+

£31.43 for 500

Main benefits

Supports healthy digestion and immune system function

Supports joint and bone health and promotes healthy skin

Supports heart health and may reduce the risk of heart disease


Active ingredients

Lactobacillus acidophilus, bifidobacterium lactis, lactobacillus plantarum, lactobacillus casei, Lactobacillus rhamnosus

Hydrolyzed collagen (bovine)

Fish oil concentrate,

Omega-3 fatty acids:  

Eicosapentaenoic Acid (EPA), Docosahexaenoic Acid (DHA)

Allergen information

Dairy, soy & gluten free, non-GMO, vegan

Produced in a facility that processes yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish or tree nuts

Produced in a facility that processes yeast, wheat, gluten, soy, corn, milk, egg, fish, shellfish or tree nuts

Dosage

One capsule 1-2 times daily

Mix two level tablespoons into water or juice once a day

Take one softgel one to three times daily with food.


How Much Does NOW Foods Cost?

NOW Foods’ pricing depends on the product, though in general all supplements are competitively priced when compared to the industry average.

When buying NOW Foods probiotics on iHerb, the cost is £16.24 for a bottle of 50 capsules, which is several pounds lower than other leading brands. Things get even cheaper when you buy in bulk, as it works out as £31.80 for 100 capsules.

While there are other probiotics available at lower prices, it’s worth considering how many bacteria strains these products contain. NOW Foods probiotics contain 10 different strains of bacteria, which have a potency of 25 billion CFU. Lower-priced probiotics often contain fewer strains of bacteria and are less potent.

If you’re buying on iHerb and spend over £30, you can take advantage of the free delivery, too—which means if you’re buying your probiotics in bulk, you’ll always save on shipping.

Optional Add-Ons

You also have the option of joining the iHerb rewards program, which can save you even more money. Once you’re a member, you have the opportunity to win up to $50 every day, get up to $10 on each referral, and earn $1 for every review you write. 

You can spend your rewards credit on future iHerb purchases, or cash out once your credit reaches $100. If you create an account in the UK, be aware that the rewards will still appear in dollars, not pounds—but you can still save them, redeem them, or cash out as you like. The choice is yours! 

How Does Now Foods Work?

If you’re buying NOW Foods products from iHerb, things couldn’t be simpler. The iHerb website makes it easy to search by different categories—from supplements and sports to beauty and bath. If you know what type of product you want, you can also search by brand. 

Purchasing a product is quick and easy. You have the option of either setting up an online account or logging in through your social media or email and purchasing as a guest. If you choose the latter, the only information you need to enter is your shipping address, email, and payment details, and your payment will be processed. 

If you think you’ll be ordering products frequently, it’s probably worth setting up an iHerb account. With an iHerb account, you can subscribe to your favourite products, earn rewards to put toward purchases, track and manage orders, get exclusive deals and discounts, and create your own wish lists.

Is NOW Foods Reliable and Safe? 

NOW Foods has been in business for more than 50 years and has a reputation for quality products, transparency at all stages, and sustainable sourcing. The company has won multiple awards over the years—from producing the best supplements to being one of the top places to work in the USA.

However, NOW Foods isn’t Better Business Bureau (BBB) accredited, and there are only seven reviews on Trustpilot. The company has an average Trustpilot rating of 3.3—although it’s worth pointing out that six of the seven reviews are five-star, with only a single one-star rating bringing the average down.

There are far more reviews on Amazon, so this might be a better place to assess NOW Foods’ reliability and safety. There are 23 Amazon reviews for the NOW Foods Probiotic-10, 25 Billion. Exactly half the reviews are five-star, and a further 28% are four-star, which is a pretty solid rating. 

The NOW Foods Probiotic-10, 50 Billion product seems to be more popular on Amazon, as there are currently 324 ratings. 81% of these ratings are five-star, and another 10% are four-star, which is an overwhelmingly positive result. 

Based on all these reviews, I’d say that NOW Foods is safe and reliable, as there are far more positive reviews than complaints or criticisms.  

Help and Support

The best way to contact iHerb is by email or instant chat. You can send an email through the site and receive 24/7 support, or if you prefer you can chat with a virtual assistant. There is no option to contact iHerb by phone, which leaves room for improvement.

There’s also an FAQs page, where you can find answers to commonly asked questions relating to order status, returns and refunds, and your account.

There’s an iHerb blog you may find helpful too, which has informative articles about vitamins and minerals, home remedies, and healthy eating.

What Makes NOW Foods Stand Out?

One thing that really makes NOW Foods stand out is its commitment to quality and safety, as well as transparency. The website goes into detail about the company’s high-quality ingredients and comprehensive levels of testing, and it has the certifications to back up those claims: NOW Foods is certified Organic, Gluten-Free, Non-GMO Project Verified, and GMP.

The company has also been recommended on respected sites like LiveStrong, Forbes, Food Network and Runner’s World, and this—alongside the many awards—helps you feel confident about buying its products.

On a more personal level, I like the fact that there’s lots of variety. Because NOW Foods sells all kinds of healthy foods and snacks—as well as sports nutrition and natural beauty products—it’s ideal for anyone who’s just become interested in healthy living. There’s even a whole section of the site dedicated to pet health—and as an animal lover, this really made NOW Foods seem that bit more appealing!

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Bottom Line

NOW Foods is a solid option for anyone interested in improving their health. Whether you’re beginning a vigorous fitness journey or are just taking small steps to become a healthier person, you’ll almost certainly find what you’re looking for.

NOW Foods is competitively priced, and though you will find cheaper alternatives on the market, NOW Foods has a stellar reputation and years of experience—so if you’re looking for quality and trust, it’s worth paying that bit extra.

FAQs

Is NOW Foods made in China?

NOW Foods products are made in North America, although their ingredients are sourced from around the world.

Is NOW Foods FDA approved?

NOW Foods is not FDA approved. However, NOW Foods thoroughly tests all of its products to meet FDA regulations and laws, and in many cases goes beyond what’s required.

IS NOW Foods a reputable company?

NOW Foods has been in business for more than 50 years. It’s a well-regarded company that’s won multiple awards and received praise and recognition from many publications.

Selene is a freelance writer and author for Top10.com based in the UK. Her work has appeared on major websites like the BBC, Food Republic, and Town & Country. Selene is also the lead health writer for Rest Less—a digital membership community—where she covers topics including nutrition, wellness, fitness, and more. A true vegan ambassador, Selene has spoken about veganism on national television and authored “YES VE-GAN!: a blueprint for vegan living”, which was published in 2020.
NOW Foods

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