Top 10 Best Online Swimsuits Stores 2024

Online swimsuit stores are becoming more popular than ever. And why not? They’re convenient, they offer an awesome selection, and they provide plenty of competition for better pricing all around. But online shopping can be harrowing for the decision-impaired consumers (i.e. most of us). First you need to find a good site, and then you have to choose from thousands of cute swimsuits till you find the one you like best. If the idea has got you cowering in fear, here are a few tips for working the online swimsuit store scene like a boss:

• Check out the pics

A picture is worth a thousand words. As soon as you land on a page, you’ll be able to tell if the online swimsuit store has your style or not. So you can quickly knock off options just at a glance. When you find a site with a good selection that you like, it’s time to start sifting through the actual swimsuits (more on that below). Choose a swimsuit that has a lot of pictures so you can see it from different angles, get a feel for the style and material, and check out the various details up close. If you’re really devoted, you can go to Instagram and see what the swimsuits look like on real people (not just models).

• Read the descriptions

How many of us have ordered the most adorable handbag for a major discount only to be disappointed when the miniature, doll-house version arrives in the mail? Reading the description, including measurements, materials, and other important details, will help you avoid this type of annoying mistake.

• Read reviews

It’s not enough to just go by pictures unfortunately. Photoshop is too prevalent for a picture to tell the whole story. Instead, you should check out user reviews. See what other customers have to say about the swimsuit and the online swimsuit store you’re looking at. Majority positive reviews is a good sign for you to move forward with the purchase.

• Read the return policy

Finally, find out what the online swimsuit store’s return policy is. Many of them offer free shipping and free return. If the swimsuit store has a good return policy, sizing is less important (more on that below). You can even order multiple sizes, try them on at home, and return the ones that aren’t the right fit.

Save Time & Money: Shop Online Swimsuit Stores

It’s not surprising that online shopping is a growing trend, even without Corona breathing down our necks. You just can’t beat the convenience of it all. What’s more, online swimsuit stores can save you time and money at the end of the day.

You’ll save time by not having to haul out to an actual store (and it’s never just ONE store). There are no closing hours when it comes to online swimsuit stores either, and no sales people waiting on your reactions. So you can shop in your own time, when you have five minutes here or there, or in the middle of the night, or whatever suits your fancy.

What’s more, online shopping saves you money, and we’re not just talking about gas change. Online shopping is all about competitive pricing models. If a price is too high, consumers just hop to the next online swimsuit store. So you know you’re getting lower prices all around and discounts are never far behind. You can save even more by looking for sales, coupons, and discounts that are found abundantly online.

Now you're all caught up with tips and how to save time and money, let's talk about the best places to buy swimsuits online.

Here are the top 10 best swimsuit stores online in 2024

1. Best Overall Swimsuit Store Online: Asos

Asos is one of the most popular online retailers for clothes, shoes, and accessories. It’s also one of the best swimsuit websites. Asos offers every type of swimsuit you could ask for, bikinis, sets, beach clothes, and more ranging from petite to plus sizes. Plus you can mix & match to get just the right fit for your body.

2. Best for Discounted Brand Names: Nordstrom Rack

Nordstrom Rack is a great option if you have label love but don’t want to pay the hefty price tags for it. From Tory Burch to Nike, Nordstrom Rack is the place to be for fashionable, quality swimsuits from top brand names. And with frequent sales, NR makes it affordable to always be in fashion.

3. Best for the Right Fit for Every Body Size/Shape: Swimsuits for All

Tired of tiny bikinis that don’t fit anyone but the models? Then Swimsuits for All is the right address for you. With swimwear up to size 40, Swimsuits for All uses a unique measuring system to get the best fit for every body shape and type. With adjustable sites, tummy control, hip minimizers, and more, Swimsuits for All has great styles, fun fashions, and an unbeatable guarantee.

4. Best for Trendy Swimsuits: Urban Outfitters

Urban Outfitters is already the go-to site for trendy streetwear, and now you can get your fashion on for swimwear as well. Urban Outfitters has the option to buy sets, one-pieces, or the wonderfully-convenient mix and match sets. So if you are bigger on top or bottom, you can get the bikini that suits your body, not someone else’s.

5. Best for Great Deals & Shopping Experience: Aerie

Free shipping, free return, discounts, mix and match. It’s hard to come up with reasons NOT to buy from Aerie. Famous for its comfy loungewear and lingerie, Aerie has some of the most comfortable, stylish, and fun swimsuits around. Plus you can mix and match the tops and bottoms for the best fit and a unique look that’s totally yours.

6. Best for Sustainable, Responsible Swimwear: Summersalt

Summersalt is the ideal swimsuit store for people who care about the planet. That’s because these bathing suits are made from recycled fabrics. Shockingly, Summersalt’s process actually makes this swimwear 5x more durable than the average. And with cute and sexy styles, there’s every reason to say yes!

7. Best for Trendy, Vintage Style Swimsuits: Modcloth

Whether you like the vintage style or love the flair of a fun print, Modcloth is the place to be. It offers some of the most unique, stylish, and totally vintage cuts and prints for a swimsuit session guaranteed to turn heads. Modcloth offers everything from high-waisted bikinis to one-pieces, single-shoulder, crop tops, and more. You can also find a great selection of plus sizes because everyone deserves to look great in their swimwear.

8. Best for Sportswear & Protective Swimwear: Land’s End

Sometimes you want to be in the water without exposing too much skin. When that’s your goal, Land’s End is the only destination. The online store has a fabulous selection of swimsuits that aren’t your scantily-clad versions including tankinis’ rash guards, board shorts, sundresses, as well as the usual swimsuits you’re used to. Plus, Land’s End offers regular, plus, petite, and tall sizes.

9. Best for One-stop Shopping & Support: Everything but Water

Why go with Everything but Water? One word: support. This industry-veteran designs swimwear that is made to last, fits well, and will keep those jiggly bits right where they belong, no matter where you are. Everything but Water also has, well, everything you need for a day at the pool or beach including swimsuits, cover ups, sundresses, and adorable accessories to boot.

10. Best for One-Pieces: Figleaves

Figleaves is the ideal swimsuit store for one-piece bathing suit lovers. With brand names like Calvin Klein and Freya, Figleaves offers discounts on just about every one-piece style out there including skirted, racerback, adjustable, high leg, bandeau, boyleg, full cup, halter neck, high apex, high-waisted, plunge, long-length, and more. Shop by pattern, style, brand, or several other filter options to find a huge variety of beautiful swimwear you can be proud to strut your stuff in.

Bonus: Best for Budget, Selection, & Trust: Big brand stores

If you like tried and true favorites, then you can always rely on the big brand stores to come through. Amazon and Target are two of the most popular options when it comes to major chain stores, but H&M and Old Navy also have some cute selections. The benefit of going with these brands is a tremendous selection, reliable service, competitive pricing, and good return policies (usually). So it’s a win-win.

Online Swimsuit Store Shopping Tips

Ready to take the plunge? If you’re just getting your feet wet in the world of online swimsuit stores, here’s why you’re going to love it, along with a few tips to help you make the most of your experience:

• Browse at your leisure

As mentioned, online shopping creates the most convenient shopping experience possible. You shop at your leisure, without any pressure of time, society, or anything else. You can look at one swimsuit, or twenty. Leave them in your cart. Come back a day later. Or a week later. Do whatever you want. That’s the beauty of online shopping.

Browsing tip: Figure out what you’re looking for before you start looking

Is this a summer staple that you’ll be wearing over and over again for every pool and beach outing or is it an all-out splurge that you’re buying to show off your stuff on an upcoming vacation? Knowing your goals for the swimsuits will help you understand where to start looking. For example, if you just want to look your sexiest, you’ll focus your search on slimming, curve hugging, and cleavage revealing pieces. Meanwhile, if you are planning on doing rigorous laps in this swimsuit, then you’ll want to look for pieces that offer more support.

• Privacy

How many of us shy away from buying a swimsuit because we’re dead embarrassed to try on a bathing suit in public? It’s a common problem, and one that online shopping easily fixes. Online swimsuit stores allow you to try on the swimsuits in the privacy of your own home. This means there’s no judgement, no chagrin, and no tricky retail mirrors or lighting to make you look different than you do in real life.

Trying on tip: When trying on your swimsuit, really move around to see that the suit supports you. Make sure it’s comfortable and doesn’t jab or dig into your personal areas.

• Explore styles without judgement

Another benefit to online swimsuit stores is that you’re alone. There’s no one there to give you a funny look when you pick up a certain style that you wouldn’t normally wear. Maybe it’s a vintage print or a crop-tini that co-workers would shun. Or maybe it’s a more protective swimwear piece that friends would laugh at. Maybe you’re in the mood for a sexy, revealing two-piece that would make your sister ‘tsk tsk’. Whatever style piques your interest, online shopping affords you the flexibility to explore your own styles without judgment. You go girl!

Style shopping tip: There are thousands of swimsuits out there, and if you’re not careful, you could end up spending hours upon hours (and possibly even money you don’t have) browsing through an endless cascade of gorgeous swimsuits. Set up some parameters to help you narrow down the options and give your search more focus. Some things to help you determine your best search include price, swimsuit style, and even the quality you are looking for.

Finally, pay attention to sizing charts because different stores will size their merchandise differently. This is particularly important if you are shopping on international sites (shopping on a UK site from the US, buying from EU online stores, etc.).

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