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Gleb Tsipursky

Gleb Tsipursky

Behavioral Scientist

Dr. Gleb Tsipursky is a writer for Top10 and a scholar of behavioral economics and neuroscience. Called the 'Office Whisperer' by The New York Times, Dr. Gleb Tsipursky helps leaders improve retention and productivity as the CEO of the consultancy Disaster Avoidance Experts. He's also the best-selling author of several books, and was featured in over 750 titles in CBS News, Time, Scientific American, Psychology Today, Inc. Magazine, and CNBC.

Posts by Gleb Tsipursky

Understanding ID Theft: The Role of Cognitive Biases

Despite advancements in security measures, the incidence of identity theft continues to escalate.
Read MoreJan 4, 2026
cognitive biases unraveling the psychology behind identity theft

Why More Options Cause Shoppers Less Happiness

How can we overcome the faulty wiring in our brains to make smarter shopping decisions that leave us satisfied?
Read MoreDec 1, 2025
Decision-making can be tough with so many options

Do Men and Women Make (Shopping) Decisions Differently?

How much do our cultural expectations align with reality about how men and women shop, in-person and online?
Read MoreDec 1, 2025
Men and women can differ significantly when it comes to shopping decisions.

10 Scientific Steps To Improve Your Unhealthy Online Shopping Habits

Online shopping, which up until 2020 was just a convenient alternative to going to the mall, has become a necessity in the age of lockdowns and social distancing. Many people have become life-long converts, who will continue to shop online even after we get back to our normal routines.
Read MoreMay 20, 2024
10 Scientific Steps To Improve Your Unhealthy Online Shopping Habits

How to Get the Most Out of Online Therapy

Telehealth is an advancement that makes healthcare services more accessible and convenient to sufferers of physical and mental conditions. Online therapy is an excellent way to get psychological help, especially when you know how to make the most of it.
Read MoreDec 20, 2023
Top 10 Science-Based Tips for Effective Online Therapy

Top 10 Cognitive Biases to Avoid in Dating

Dating is exciting and full of new opportunities for happiness, but it can also be filled with challenges and misunderstandings. One of the biggest obstacles to finding a healthy and fulfilling relationship is the influence of cognitive biases. These are unconscious mental shortcuts that can lead us to make judgments and decisions based on how we perceive a situation to be, instead of reality.
Read MoreNov 19, 2023
Top 10 Cognitive Biases to Avoid in Dating

Top 10 Tips for Avoiding Cognitive Biases in Moving

Want to have a successful move? Who doesn’t, right? I remember the first time my wife and I moved together from Boston, MA, to Chapel Hill, NC, where I was about to start a PhD program in history, focusing on behavioral science. We made so many mistakes when we moved - all because I didn’t yet have the knowledge about cognitive biases I gained when getting my Ph.D.
Read MoreOct 26, 2023
Top 10 Tips for Avoiding Cognitive Biases in Moving

10 Science-Based Tips to Avoid Dating Disasters

Humans are social beings and thus - the vast majority of us - require human companionship to be truly happy.
Read MoreMar 5, 2023
Man woman dinner patio

Survey: Most Customers ‘Trust Their Gut’ When Making Shopping Decisions

A new Top10.com survey gives fascinating insight into how we make shopping decisions, what we consider, and how much price matters.
Read MoreAug 27, 2020
Insights into consumer decision-making

The Only Method You'll Ever Need to Make Effective Decisions

Find out how you can gauge numerically whether you’re making smart decisions.
Read MoreAug 9, 2020
Improve your decision making
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