As important as finding a great technical solution is, it’s also important to pay attention to design considerations in order to make the website as effective as possible. Having one of the best website builders is only the start of the story. Here are five common mistakes - and their fixes.
1. Poor SEO
Problem: You’ve built a great website. But it’s performing terribly. You have great things to say. But nobody is listening.
Solution: Search engine optimization (SEO) is a digital marketing field that specializes in helping websites perform well on search engine results pages. Using a website builder that has built-in SEO tools will help you save time and effort, and that’s exactly why Network Solutions provides its user with its Simple SEO tool.
Simple SEO takes users from start to finish, from customizing keyword targeting to measuring results and suggesting possibilities for optimization. Network Solution’s easy-to-use SEO tool encourages better results and business growth.
2. No Web Analytics
Problem: Your website is a smash hit - you think! You’ve had an influx of orders recently. It’s probably due to your new website. Or maybe your podcast advertising?
Solution: Measurement is the cornerstone of improving performance, which is why HostGator gives its users the ability to integrate Google Analytics tracking into their sites. If you're looking to not only grow your business but understand your users, too, then this tool can't be beaten.
3. Low-Quality Images
Problem: Your website looks great. However, the images are a let-down.
Solution: If you don’t have enough high-quality images to fill up your site with relevant accompaniments to the text, then look at signing up for a stock image website. Make sure that all photos on your site are high quality and professional. Using good hosting, or a dedicated content delivery network (CDN) will further improve load times for browsers.
4. Difficult Navigation
Problem: Your website is great, but it’s impossible to navigate through.
Solution: Build your website with the user experience (UX) in mind. Consider holding feedback sessions with a test pool to quickly identify usability issues that might have evaded your web designer’s attention. These can be as simple as getting a few test subjects to attempt to browse through your website while they narrate the experience into a microphone.
Site123 bills itself as the most intuitive website builder out there, and it has all the features to help you create a site that'll be easy for your users to navigate. All their sites are responsive, and you can preview how your website will look on a number of different devices so you can make it the best it can be.
5. Bad CTA
Problem: Your website is receiving lots of traffic but you’re not noticing much in terms of conversions. You’ve got tens of thousands of visitors, but the orders still aren’t flying in the door. You wonder what might be wrong.
Solution: Filling up a web page with great content isn’t going to be very useful if users aren’t guided as to what action to take after reading the page. Look at what your competitors have on their CTA buttons, think like a user, and find inspiration on every site you see.