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Rainbow Light Review 2023

Daniel Blechynden

In a Nutshell

Rainbow Light is a tried-and-trusted supplement brand focusing on multivitamins, minerals, and probiotics. It boasts more than 40 years of experience, although its reputation suggests it might need to work on its customer service. Slow shipping has been a common issue among past customers. But with Auto Delivery, you can ensure your supplements are delivered at a regular frequency. Prices are competitive, so it’s an option worth considering.


  • Decent range of multivitamin and mineral supplements
  • More than 40 years of industry experience
  • Auto Delivery subscriptions available


  • Poor ratings from past customers
  • Limited help and informational resources

Rainbow Light Rainbow Light Shop Now

Women’s One Multivitamin
Best for maintaining a healthy lifestyle

Probiolicious Probiotic Gummies
Best for a healthy gut

Counter Attack
Best for a strong immune system

Cost Per Unit

From $16.49

From $22.99

From $12.59

Subscription Price

From $12.37

From $17.24

From $9.44


- Provides vitamins and minerals
- Aids healthy body function
- Reduces the risk of nutrient deficiency
- Supports brain, bone, and immune health

- Supports a healthy digestive system
- Aids the growth of healthy gut flora
- A great source of vitamins and minerals

- Supports immune health
- Aids a healthy immune response
- Helps overall well-being

Active ingredients

Various vitamins and minerals, superfoods blend, enzyme and probiotic blend, nourishing blend

Prebiotic blend (fructooligosaccharides, xylitol inulin), ProbioActive (Bacillus coagulans), Stevia

Vitamin C, Zinc, herbal blend, botanical blend


1 tablet per day, any time of day

2 gummies per day (1 gummy per day for children aged 4-12 )

2 tablets per day, any time of day

What other products does Rainbow Light have?

Rainbow Light offers a wide selection of vitamin, mineral, probiotic, and other supplements. In general, these are designed to promote health and well-being, although most have more specialized functions as well. Rainbow Light’s bestsellers include the following.

  • Women’s One Multivitamin (From $16.49)
  • Counter Attack (From $12.59)
  • Prenatal One Multivitamin (From $16.49)
  • Sunny Gummies Vitamin D3 1000 IU (From $14.50)
  • Kid’s Multivitamin Gummies + Brain & Eye Support (From $19.99)
  • Kid’s Elderberry Gummies (From $14.99)
  • Vitamin C Gummies (From $13.99)
  • Women’s Multivitamin Gummies ($19.99)
  • Teen Multivitamin Gummies ($19.99)
  • Berry D-Licious Vitamin D3 2500 IU ($15.99)
  • Prenatal Daily Duo ($29.99)
  • Prenatal DHA Omega-3 Fish Oil ($28.99)
  • Kids One Multivitamin ($12.79)
  • Counter Attack Elderberry Gummies ($17.99)
  • Super C 1000 mg ($15.99)
  • Men’s Multivitamin Gummies ($19.99)
  • Men’s One Multivitamin (From $16.49)
  • Active Adult 50+ Multivitamin (From $36.99)

The prices listed are for one-time purchases. If you sign up for recurring Auto Delivery, you will benefit from free shipping and a 25% discount.

How does Rainbow Light work?

Rainbow Light operates in much the same way as any other online store. You can browse its product catalog and purchase any of its supplements from the comfort of your home.

However, it also offers ongoing Auto Delivery subscription packages, enabling you to have your favorite supplements automatically delivered at a regular frequency—all while benefiting from a 25% discount and free shipping. The available frequencies include every 1, 2, 3, 4, 5, or 6 months, and you can cancel at any time.

Is Rainbow Light reliable and safe?

Rainbow Light was founded in 1981, and it brings over 40 years of experience to the supplements and multivitamin industry. It offers a selection of high-quality products, and its service is safe to use, but we had some concerns about the poor reviews it receives online.

For one, the company receives a low rating of 2.4/5 on Facebook from 39 reviews. The small number of positive reviews recommend its supplements, claiming obvious health benefits and clear results.

However, a few of the negative reviews claim the opposite, with concerns about the effect of Rainbow Light’s products on overall health and well-being. Poor customer service has been noted as an issue by multiple reviewers, and slow shipping seems to be a common problem.

However, most of the company's products receive excellent ratings across the web (usually over 4.5/5), including on third-party marketplaces like Amazon. This suggests that most of the problems are to do with the Rainbow Light’s operating procedures, rather than the quality of its multivitamins and supplements.

Help and Support

If you need to speak to a member of the Rainbow Light team, you can reach out via the online contact form. You can also get in touch via phone, although it’s important to note that this support stream is only available from 7:30am to 4:30pm PST, Monday to Friday.

The FAQ page includes answers to a small number of common questions, addressing topics like GMOs, returns, and Food and Drug Administration (FDA) compliance. There’s no blog or other helpful resources on the company website, but its social accounts are regularly updated with useful info.

What makes Rainbow Light stand out?

By and large, Rainbow Light is a relatively simple brand offering a selection of dietary supplements. But there are still a few noteworthy features that make it stand out from the competition.

For example, there’s a great 60-day return policy. With this, you can get a refund within 60 days of your order shipping, no questions asked. Simply reach out to the customer service team to find out more. Note that shipping and handling fees are non-refundable.

The Auto Delivery subscription option is also excellent. This enables you to subscribe to recurring deliveries of your favorite supplements, and you can specify the delivery frequency. There are no locked-in contracts, and you will benefit from 25% off and free shipping.

Bottom Line

Rainbow Light offers a range of dietary supplements, focusing on multivitamin blends, minerals, and probiotics. Its products are clearly described and quite affordable, and the Auto Delivery tool enables you to subscribe to recurring deliveries.

On the downside, Rainbow Light rating is less impressive, and we’re a little concerned about its shipping policies and customer service. But the 60-day money-back guarantee is decent, and it enables you to test the company’s products with little risk.

The bottom line: Rainbow Light is an option worth considering if you’re looking for a reliable multivitamin subscription.


Q: Is Rainbow Light a good company?

A: Rainbow Light offers a decent selection of multivitamin and mineral supplements, but its reputation is a concern. It receives low ratings on Facebook and elsewhere on the web, with its customer service and slow shipping times being major sticking points.

Q: What is Rainbow Light used for? 

A: Rainbow Light vitamin and mineral supplements are designed to help you maintain a healthy lifestyle. Each product targets different parts of the body, such as skin, hair, joint, nail, or muscle health. Some are more general, designed to promote overall health and well-being.

Q: How much is Rainbow Light? 

A: Rainbow Light’s most popular Women’s One multivitamin starts at $16.49 for 45 tablets. At the recommended dose of 1 tablet per day, this works out to approximately $134 per year. But, with a recurring subscription, you will get 25% off, bringing the price down to a nice round $100 per year.

Rainbow Light Rainbow Light Shop Now

Contributing to many popular websites, Daniel’s writing focuses on technology, science, and dependable reviews. He holds degrees in Chemistry and Marine Science from the University of Western Australia and has been a regular critic of software, web hosting, website builders, and a variety of other tech products and services for several years, leaning on his academic background for rigor in research and writing.
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