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iHerb Review 2023

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In a Nutshell

iHerb is a vitamin and supplement company founded in 1996 that offers a wide range of wellness products from some of today’s most popular brands, such as Aveeno and Gerber. Its products are available in 185+ countries and also include pet, grocery, beauty, and bath products. While it does have some bad reviews, with 30,000+ products on its website and more than 10 million active customers, it’s a great choice for affordable wellness products.


  • Wide range of products and brands available
  • Plenty of daily deals
  • Products ship all over the world


  • A lot of customer complaints on Better Business Bureau
  • Doesn’t offer any memberships

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iHerb: Plans & Pricing

California Gold Nutrition CollagenUP

Best for those looking to improve their hair, skin, and nails

California Gold Nutrition Probiotics

Best for those looking to regulate their digestion

California Gold Nutrition Fish Oil 

Best for those looking to improve their heart health

Cost Per Unit
Bulk Price
Improves hair, skin, nails, and bone and joint health
Regulates digestion and supports a healthy gut
Supports eye and heart health, reduces inflammation
Main Ingredients
Hydrolyzed chicken and eggshell collagen
Blend of probiotic bacteria
Fish oil concentrate, blend of omega-3 fatty acids

How much does iHerb cost?

iHerb’s pricing depends on the product and the number of units you purchase. For example, the California Gold Nutrition collagen peptides start at $13.30 for a 7.26oz bottle. If you buy a 16.37oz bottle, you’ll pay $33.25. Also, if you take advantage of iHerb’s combo offers, you can receive a discount. For example, if you buy the $13.30 California Gold Nutrition collagen peptides and the California Gold Nutrition Omega 3 Fish Oil 100-count soft gels together, you’ll get a $3.00 discount.

iHerb offer daily deals and regular discounts on a range of products. These are usually advertised at the top of their website or somewhere on the homepage. Combo offers are typically listed on the side of the product page. Some of iHerb’s top-selling products include the following. (Prices listed below are for single products, not subscriptions.)

  • California Gold Nutrition Spirulina - from $4.00
  • California Gold Nutrition Bee Propolis - from $16.00
  • Lave Avenue Geta Gluten - from $16.00
  • Lake Avenue Collagen Peptides - from $5.00
  • California Gold Nutrition Curcumin - from $16.00
  • Bob’s Red Mill Flax Seed - from $5.59
  • Natural Factors Ginseng - from $9.07
  • California Gold Nutrition Maca - from $7.00
  • California Gold Nutrition Milk Thistle - from $14.00
  • Gummiology Multivitamins - from $8.00
  • Lake Avenue Probiotics - from $5.60
  • Lake Avenue St. John’s Wort - from $8.00
  • Natural Factors Zinc - from $5.57
  • Solgar Calcium - from $16.60
  • Natural Factors Garlic - from $11.17
  • Natural Factors Ashwagandha - from $12.57
  • Manitoba Hemp Hearts - from $14.62
  • California Gold Nutrition Omega 3s - from $7.00

What else does iHerb offer?

iHerb offers many different products in addition to vitamins and supplements. They also offer bath and beauty products, including lotions, face masks, aromatherapy products, makeup tools, serums, shampoo, conditioner, lip balm, and hand sanitizers.

They also offer grocery products, including honey, flour, butter, coconut oil, nuts, seeds, spices, and teas. You can also purchase baby and pet products from iHerb.

iHerb also offers a range of learning resources, including a regularly updated blog, wellness quiz, and online community with photos and reviews. They have a rewards program that allows you to earn credit for products after you leave a review, give a referral, or answer a question related to their service.

iHerb has a mobile app that can be downloaded on Android or iOS devices. You can browse and order products from the app and check out their online learning resources. The app supports 14 languages, 45 global currencies, and has an excellent rating of 4.8/5 stars.

How does iHerb work?

iHerb operates in a similar manner to other online vitamin and supplement stores. In addition to its own brand lines (California Gold Nutrition, Gummiology, and Lake Avenue, to name a few), iHerb also offers products made by other brands. All products are sold and shipped by iHerb—not by third-party sellers.

While iHerb doesn’t offer any memberships, they do regularly offer discounts on their products. Discounts are also available when you bundle products. You can also sign up for a customized subscription by selecting “auto-ship and save” at checkout. Once you click this option, you can set your own delivery schedule by selecting the quantity and frequency of your subscription. You can then add or remove products at any time, skip a delivery, or cancel a delivery altogether. Signing up for this subscription service will give you a 5% discount on your entire order.

You can order iHerb products straight from the app or the website. You can easily shop on their site according to product, brand, or health issues. You can also take a wellness quiz to figure out what product is right for you.

Is iHerb reliable and safe?

iHerb is a safe and reliable system to use. The company runs its business from 9 climate-controlled distribution centers in the United States and Asia. This means the products are protected from conditions such as humidity, cold, and heat. All of the fulfillment centers are GMP (Good Manufacturing Practices) certified by NSF International (National Sanitation Foundation).

While iHerb offers a range of different brands, all of their products are shipped and sold by them, meaning they don’t use any third-party sellers. iHerb also has a hassle-free return process that allows you to submit a request within 60 days of purchase, or within 90 days if you buy something from one of iHerb’s brands.

iHerb is a Google Trusted Store with more than 1 million orders, and it has been ranked number 1 by Consumer Labs for 7 years in a row. In 2015, iHerb received the Elite Seal Award by StellaService, an independent firm that measures the customer service performance of online retailers. However, it should be noted that iHerb has had 67 complaints filed against it via the Better Business Bureau. Twenty-four of these 67 complaints have been closed. It has a TrustPilot rating of 3.0/5.0, with nearly 1,600 reviews.

iHerb’s privacy policy states that they collect personal information such as your name, email address, and shipping address, which they use to fulfill their contractual obligations and provide you with the products and services you requested. They’ll also use your contact information to send you health newsletters, SMS messages, emails, push notifications, and special offers.

Help and Support

iHerb has a robust frequently asked questions page where you can get information on how to track your order, return an item, or change your account information.

You can also chat with a virtual assistant from 10 am-6 pm on weekdays. Email support is available 24/7 and can be reached via their contact page.

What makes iHerb stand out?

iHerb stands out thanks to its wide range of product and brand offerings at affordable prices. Through their online shop, you can purchase everything from milk thistle to collagen to hemp hearts. iHerb sets itself apart from other online supplement brands by also offering pet products, baby products, groceries, and beauty products.

The company’s blog is updated several times per month, and online shoppers have access to plenty of articles that help them learn more about their health. If you don’t know which product is right for you, you can take iHerb’s wellness quiz to get accurate and fast personal recommendations.

iHerb also offers a customized subscription service that gives you 5% off on all of your orders.

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Bottom Line

iHerb is a great option for anyone looking for wellness products at an affordable price. With a generous return policy and an easy-to-navigate mobile app, iHerb makes it easy for you to shop for wellness products from the comfort of your home.

Their subscription service is also great for anyone who knows what products they love and wants to have them delivered to their door automatically.


Why is iHerb so cheap?

The items iHerb ships are quite light, so they can be shipped very inexpensively.

Is iHerb a Chinese company?

iHerb is a US company that has been serving customers worldwide since 1996.

Is iHerb shipping fast?

iHerb uses the fastest and most affordable shipping options available in your region.

Danielle is a tech and finance writer with experience in personal finance, cryptocurrency and numerous SaaS companies. Aside from writing for, her bylines can be found on MoneyTips, CoinMarketCap, and GraniteShares. An avid traveler and former ESL teacher, Danielle's writing blends a wealth of technical and financial knowledge with simple and straightforward explanations for everyday readers.
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