1. Choose the Right QR Code Type
The first step in a high-performing code is choosing the correct content format:
URL (landing page)
vCard (contact info)
PDF (whitepapers, menus)
Event (calendar entry)
SMS or WhatsApp (direct message)
Use a dynamic QR code generator if you want editability and analytics.
2. Customize for Trust and Brand Recall
People are more likely to scan a QR code that looks polished and professional. Use your QR code creator to:
Add a logo
Use brand colors
Add a CTA in the frame: “Scan to RSVP” or “View Demo”
Avoid light colors on white backgrounds, which can affect scan accuracy.
3. Test Across Devices & Environments
Before printing or publishing:
Scan it on both Android & iOS
Print it small and large
Test with different light levels
Add error correction (most QR code makers offer this)
4. Track & Optimize
The best QR codes don’t stop at a scan — they track behavior. Use platforms that offer:
Number of scans
Geolocation
Device type
Time of day
This data lets you A/B test content, placement, or design to improve conversions.
5. Place Strategically
Common placement tips:
Eye-level on printed materials
Next to CTA buttons online
On product packaging, not obscured by folds or creases
Avoid placing them too close to other visual clutter. Use white space.
Final Tip
Your QR code is a conversion asset. The more you treat it like a strategic tool — using proper design, data, and positioning — the better your results will be. Don’t just make a QR code, make one that converts.
