The listings featured on this site are from companies from which this site receives compensation. This influences where, how and in what order such listings appear on this site.

Top10.com is a free online resource that strives to offer helpful content and comparison features to our visitors. We accept advertising compensation from companies that appear on the site, which impacts the location and order in which brands (and/or their products) are presented, and also impacts the score that is assigned to it. Company listings on this page DO NOT imply endorsement. We do not feature all providers on the market. Except as expressly set forth in our Terms of Use, all representations and warranties regarding the information presented on this page are disclaimed. The information, including pricing, which appears on this site is subject to change at any time.

How We Score

Our Score

Brand ranking on Top10.com

Our brand partners are scored on a scale of up to 9.9, which is based on an algorithm that takes into consideration four parameters - Consumer Engagement, Customer Feedback, Brand Reputation, as well as Features and Benefits.


The algorithm weighs and normalizes various parameters from dependable sources across the web, and takes into account situations in which some values are missing or incomplete, as well as compensation we may receive from brands, to create a balanced and holistic score.

We’re committed to maintaining a scoring system that is:

  • Transparent

    The parameters comprising the score are explained in detail, to give you a clear “behind the scenes” look at how each score was calculated.

  • Reliable

    The final score is drawn from multiple sources, both internal and external, to allow for a holistic and balanced score that reflects real consumer insights.

  • Up to date

    Our score is updated every seven days to reflect the dynamic nature of brands, industries, and user trends.

Calculating the score

The parameters comprising our score are:

The Consumer Engagement score is based on the number of people who click to each listed brand in the past seven days.  The number of clicks each brand receives is compared to the clicks received by other brands listed on the same page, scoring table and device (desktop, mobile or tablet). The higher the share of clicks a brand receives, the higher the Consumer Engagement score. It’s important to note that Top10.com accepts compensation from partners, which impacts their (and/or their products’) order in the table, which in turn, may also influence their Consumer Engagement score.

In addition, some brands provide us with information pertaining to the percentage of users who go on to make a purchase on their site via Top10.com, which is also then factored into our calculation.

This score represents verifiable real customer reviews of the brand across multiple criteria, such as ease of use, value for money and the degree of user satisfaction. We convert these user insights into measurable metrics and optimize the score accordingly. 

In the event that a brand is new to Top10.com and/or has not yet received any customer reviews, we assign the brand a baseline Customer Feedback and adjust it as soon as a brand begins receiving customer reviews, to reflect actual degrees of customer satisfaction.

At Top10.com, we believe in presenting you with the best options available. This parameter is based on Alexa Rank, which factors in brand popularity, prestige, relevance and more.

In the event that a brand doesn't have an Alexa score, we assign the brand a baseline Brand Reputation, and adjust as soon as data is made available.

Top10.com has a team of editors committed to writing reliable and distilled reviews. Our editors spend hours reviewing products and services based on features that are important to our users, such as: level of customer services; how easy the service or product is to use; whether or not a company, product or service has won any awards - and more. This way, we give you top-notch lists and reviews saving you time, money, and headaches. 

If there’s something we can’t find regarding a brand’s features and benefits, we don’t include it in calculating the overall score.  But we do go back every couple of months to recheck our reviews and update them accordingly.

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