Today, Zoosk and Match practically stand shoulder to shoulder when it comes to popularity and purpose. Both sites attract a large range of singles from all walks of life, and use their own sophisticated algorithms to match members. Zoosk’s playful, modern interface has made it a more millennial-friendly destination, while Match stands as a reliable, traditional stand-by whose lack of flair is balanced out by its ease and enormous success rates.
It’s possible that no two other dating sites share so much in common. So, who will win when the two go head to head? To find out, we measured each one against a list of criteria we believe are most important in a good dating site. These include:
- Who’s trending: What do the people say? Who’s winning the battle of Google searches?
- Sign-up process: How easy is it to join? How long does it take? Do you need Facebook to create an account?
- Pricing: How do the prices compare? Are there membership discounts? Extra features you need to pay for? Which is the most affordable option?
- Ease of use: Is the site easy to navigate? Are there confusing search filters? Unnecessary clutter? How much effort does it take to get started and start meeting people?
- Communication tools: How do you reach out? Chat? Message? Phone call? Which site best fosters the transition from interest to interaction?
- Mobile app and site: Can you match on the go? Is the mobile app as intuitive or as detailed as its desktop counterpart?
- Search: How do you find who you’re looking for? Are there filters in place that let you find matches that share your interests?
- Safety: What efforts does the site take to ensure that its users are safe, well-informed, and equipped with tools for dealing with spammers or inappropriate behavior?
A quick look at Google searches can tell us about the popularity of dating sites as well as the habits of those interested in them. The chart above shows that more people searched for Zoosk than Match.com last year, though the searches for both sites ebbed and flowed with similar consistency throughout the year.
One thing to notice is the gap between searches for the 2 sites over time. Match.com’s numbers have been on a steady decline, while Zoosk, which led from the beginning, continues to trend upward despite the usual seasonal fluctuations.
Neither of these sites include personality quizzes, making sign up a breeze. In fact, it takes under 10 minutes to get started on either one. Both sites use your sign up information to help build your profile.
Zoosk allows you to sync with your Facebook profile, which can speed up the process too. Match includes a section where you can talk ‘About You’ and ‘About your Date’ as well as their deal breaker choices.
A narrow win for Match here: it encourages users to make what they’re looking for clear from the get-go.
Both Match and Zoosk offer competitive monthly price plans, which reduce in cost the longer you sign up for. Zoosk prices start at $12.49 per month, meaning it is the cheapest option overall. Match will cost you $20.99 per month for 6 months, but it does have the excellent Match Guarantee, which means if you haven’t met someone in 6 months, you’ll get another 6 months free of charge.
In terms of value for money they are both great options.
Winner: It’s a Tie!
Ease of Use
Both sites are simple to sign up to, but Match has a slightly longer profile build process. You might also find that Zoosk is simpler to use, because as you interact with users on the site your matches continue to improve.
Both sites offer real-time notifications from their apps as well as email updates. Everything you need for both sites is found on the home screen. If you need any help they both have email support, but only Match has phone support availability.
Zoosk and Match both have instant messenger and inbox chat as the primary methods of member-to-member communication. You can see at a glance who is currently online to chat. Match also has a MatchPhone option so you can talk on the phone in a safe way. Zoosk has a specific messenger app that you can download to make online chat on the move a total breeze. We also love how Zoosk lets you create your own ice breaker questions to send to other members.
Mobile App and Site
Match wins on breadth here, with apps available for iOS, Android, Windows, Blackberry, and Palm. If you’re on one of the more mainstream platforms though, you can’t beat the Zoosk dating app—which has been rated #1 on the app store for dating. Both Match and Zoosk have mobile sites, allowing you to access every aspect on the move. They also include GPS search and notifications so you never miss an interaction.
There are a few ways to search on Zoosk, all with the help of Behavioral Matchmaking technology. You can swipe through singles on the Carousel, wait for your Zoosk pick—a targeted match most likely to suit you—or do a basic profile search by using Zoosk’s provided profile filters.
Match offers SingledOut matches which are uniquely suited to you. It also has a helpful search tool that includes Reverse Search and Mutual Match, letting you save searches and utilize a helpful Keyword Search to narrow down the results.
Safety is vital when it comes to online dating. Both Zoosk and Match have an incognito mode, but using incognito on Match will cost extra to activate. Both sites also offer countless safety tips on site.
The fact is that the verification tools that Zoosk offers are above and beyond what Match has, primariliy when it comes to user verification.
While Match wins on a great profile build, the most options for narrowing the search and an industry-leading Match Guarantee, Zoosk manages a solid overall victory here. The site owes the win to its innovative verification tools, winning mobile functionality and communication tools.