Greg Ott

Staying afloat during a recession presents small business owners with a significant set of obstacles. In periods of economic uncertainty marked with declining incomes and slumps in consumer spending, maintaining a steady stream of customers can be challenging for even the best-run of companies.

Standing out in a crowded marketplace is challenging enough. In normal times, setting your company apart from the competition requires careful competitive research, a compelling brand story, and a laserlike focus on delivering what your customers value the most.